What To Do If People Hate Your Brand Mascot

17 min read
No meows just yet

February 17, 2020 — Does your website have a mascot that the audience isn’t responding well to or that outright hates it? Or maybe your new client has brought along a mascot that you’re unsure about? If a mascot’s design ... Read More…

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Laura Busche wrote

The Case For Brand Systems: Aligning Teams Around A Common Story

June 25, 2019 — Enter the Brand System: a shared library that defines the brand’s story, symbols, and strategy. Learn how Brand Systems can help avoid fragmentation, confusion, and exclusion within teams. Read more…

Amy Thibodeau wrote

Beyond Tools: How Building A Design System Can Improve How You Work

March 2, 2018 — This article includes practical advice that will be useful to anyone who is thinking about creating a design system to enable harmonious, integrated, and fundamentally successful product development. Read more…

Heydon Pickering wrote

Building Pattern Libraries With Shadow DOM In Markdown

July 11, 2017 — Some people hate writing documentation, and others just hate writing. I happen to love writing; otherwise, you wouldn’t be reading this. It helps that I love writing because, as a design consultant offering professional guidance, writing is a big part of what I do. But … Read more…

Vitaly Friedman wrote

Taking The Pattern Library To The Next Level

October 13, 2016 — Finding the right way to architect a lasting pattern library is difficult. This article highlights some practical techniques and strategies to establish a pattern library that will be actively and consistently used by the entire team. Read more…

Nick Babich wrote

Pixel-Perfect Specifications Without The Headaches

August 30, 2016 — Designers, developers and managers often work with compressed timeframes and multiple projects simultaneously. A team must be able to respond quickly to feedback on their product from clients, project managers and developers. Each minor revision in the UI or UX needs to be … Read more…

Brad Frost, Dave Olsen and Brian Muenzenmeyer wrote

How To Make And Maintain Atomic Design Systems With Pattern Lab 2

July 13, 2016 — The benefits of UI design systems are now well known. They lead to more cohesive, consistent user experiences. They speed up your team’s workflow, allowing you to launch more stuff while saving huge amounts of time and money in the process. They establish a common vocabulary … Read more…

Adriana De La Cuadra wrote

Designing Modular UI Systems Via Style Guide-Driven Development

June 15, 2016 — Using a style guide to drive development is a practice that is gaining a lot of traction in front-end development — and for good reason. Developers will start in the style guide by adding new code or updating existing code, thereby contributing to a modular UI system that is … Read more…

Steven Lambert wrote

Creating A Living Style Guide: A Case Study

May 16, 2016 — Living style guides are an important tool for web development today, especially in large, complex web applications. Among many things, they help greatly help to organize and distill complex interfaces. Read more…

Robert Haritonov wrote

An In-Depth Overview Of Living Style Guide Tools

April 14, 2015 — Following the market’s demand for minimalistic and consistent UIs, and the growth in modular web development, we tend to pay more and more attention to documentation and the efficiency of designer–engineer workflow with each project we undertake. Also, since the … Read more…