March 30, 2017 — Jen is presenting her research report to a client, who runs an e-commerce website. She conducted interviews with 12 potential users. Her goal was to understand the conditions under which users choose to shop online versus in store. Read More…

February 13, 2017 — Many criticize gestural controls as being unintuitive and unnecessary. Despite this, widespread adoption is underway already, and the UI design world is burning the candle at both ends to develop solutions that are instinctively tactile. The challenges here are those of … Read More…

November 9, 2016 — Buttons are a common element of interaction design. While they may seem like a very simple UI element, they are still one of the most important ones to create. In today’s article, we’ll be covering the essential items you need to know in order to create effective … Read More…

November 2, 2016 — Design is more than just good looks – something all designers should know. Design also covers how users engage with a product. Whether it’s a site or app, it’s more like a conversation. Navigation is a conversation. It doesn’t matter how good your site or … Read More…

October 26, 2016 — After a few years of designing products for clients, I began to feel fatigued. I wondered why. Turns out, I’d been chasing metric after metric. “Increase those page views!” “Help people spend more time in the app!” And it kept coming. Still, something was missing. I knew … Read More…

September 19, 2016 — If there is one thing that will stand the test of time, it’s thumb placement on mobile devices. This makes consideration of the “thumb zone”, a term coined in Steven Hoober’s research, an important factor in the design and development of mobile … Read More…

August 29, 2016 — Have you ever opened a website, started reading and, after some time had passed and all assets had finished loading, you found that you’ve lost your scroll position? I undergo this every day, especially when surfing on my mobile device on a slow connection — a frustrating … Read More…

July 25, 2016 — As a developer, I work a lot with e-commerce websites and, as a result, with a lot of payment gateways. I’m fortunate that I get to work on many different projects for different clients, each with its own unique challenges. I have, therefore, found myself working with a lot … Read More…

July 6, 2016 — Are home page carousels actually helpful to users? Or are they simply popular because they are an easy tool for solving internal discussions in large organizations about who gets to put their banner on the home page? The short answer is that home page carousels can work, but … Read More…