August 29, 2016 — Have you ever opened a website, started reading and, after some time had passed and all assets had finished loading, you found that you’ve lost your scroll position? I undergo this every day, especially when surfing on my mobile device on a slow connection — a frustrating … Read More…

July 25, 2016 — As a developer, I work a lot with e-commerce websites and, as a result, with a lot of payment gateways. I’m fortunate that I get to work on many different projects for different clients, each with its own unique challenges. I have, therefore, found myself working with a lot … Read More…

July 6, 2016 — Are home page carousels actually helpful to users? Or are they simply popular because they are an easy tool for solving internal discussions in large organizations about who gets to put their banner on the home page? The short answer is that home page carousels can work, but … Read More…

June 6, 2016 — We have a lot of passwords to remember, and it’s becoming a problem. Authentication is clearly important, but there are many ways to reliably authenticate users – not just passwords. Passwords are written off as inconvenient and unavoidable, but even if true a few years ago, … Read More…

March 1, 2016 — What is the best UX pattern to display products on an e-commerce website: pagination, a “Load more” button or infinite scrolling? At Baymard Institute, we’ve conducted several year-long large-scale usability studies of more than 50+ leading e-commerce websites. We tested … Read More…

February 24, 2016 — Noah was concerned. He was the “UX guy” for the corporate office of a regional Quick Service Restaurant (a fast food chain) that was in the process of creating a mobile app to allow patrons to customize their meals, place orders and earn rewards. Note: This is an … Read More…

January 20, 2016 — Chances are you’ve seen it: a child glued to a tablet or smartphone, swiping fearlessly with small, sticky fingers. From airports and restaurants, to homes and even schools, mobile devices are a ubiquitous part of childhood today. Apple launched a curated ‘Kids’ category in … Read More…

December 30, 2015 — A company proves that it has a strong creative process by developing successful products repeatedly. We see this in companies like Apple, BMW and Google. Founders such as Steve Jobs formed a corporate culture with an intense focus on creativity and design. This culture … Read More…

October 16, 2015 — You probably have a great product. You’ve done your usability deeds and you have a few core customers who regularly use your product. However, it just doesn’t stick out from the competition. It has a high bounce rate, only few users return, users abandon your product faster … Read More…