CategoryUser Research

January 17, 2018 — User research should be a core part of every designer’s activity. Let’s take a closer look at the importance of undertaking user research. Read more…

November 9, 2017 — (This is a sponsored post). Testing is a fundamental part of the UX designer’s job and a core part of the overall UX design process. Testing provides the inspiration, guidance and validation that product teams need in order to design great products. That’s why the most effective teams make testing a habit. Usability testing involves observing users as they use a product. It helps you find where users struggle and what they like. There are two ways to run a usability test: Read more…

October 12, 2017 — You know that user feedback is crucial — after all, your users will decide whether your app succeeds or not — but how do you know whether users are being fair and objective in their feedback? We can tell you: They won’t be. All of your users will be giving you biased feedback. They can’t help it. Read more…

March 30, 2017 — Jen is presenting her research report to a client, who runs an e-commerce website. She conducted interviews with 12 potential users. Her goal was to understand the conditions under which users choose to shop online versus in store. Read more…

March 13, 2017 — In part 1 of this article, we looked at where in the world the new entrants to the World Wide Web are, and some of the new technologies the standards community has worked on to address some of the challenges that the next 4 billion people are facing when accessing the web. In short, we’ve tried to make some supply-side improvements to web standards so that websites can be made to better serve the whole world, not just the wealthy West. Read more…

March 6, 2017 — Many of the developing economies across the worls are growing extraordinarily fast, with a rapidly expanding middle class that has increasing disposable income. Read more…

March 1, 2017 — Social media is one of the dominant forms of interactions on the Internet. Leading platforms such as Facebook and Twitter count hundreds of millions of users each month. In this article, I will show you how social media is a rich vein of data for user researchers. Read more…

February 18, 2016 — Maxwell is a researcher at a design firm that is working on a mobile payment app. He wants to learn more about how users currently interact with point-of-sale terminals. Maxwell contacts a local grocery store to coordinate times to observe customers as they are checking out. He then asks every fifth customer who checks out to complete a brief survey. Maxwell is engaging in intercepts as part of his recruitment of research participants. Read more…

January 20, 2016 — Designing apps for kids is a serious task. For starters, observation and usability test ing with children may give good insights about what affordances are friendly and relevant for young users. Read more…

November 19, 2015 — As a designer, you have the power to help millions of people live longer, healthier and happier lives. But a truly delightful and meaningful app doesn’t happen by magic. In this article, Jen Maroney presents useful examples and explains how you can achieve best results when design consumer-facing healthcare apps. Read more…