Many of your great ideas will fail early in the process. Finding out that the problem you’re trying to solve is simply not a problem that users are really bothered by is incredibly common. But with perseverance and iteration, you’ll eventually come up with a product idea that validates. The goal throughout the process of lean validation is to delay the expensive and time-consuming work of coding as late as possible in the process. It’s the best way to keep yourself focused, to minimize costs and to maximize your chance of a successful launch.
No need to be sad!
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