Mmost products contain at least one element of anticipation. Aaron Shapiro from HUGE defined anticipatory design as a method where it’s up to the designer to simplify processes as much as possible for users, minimizing difficulty by making decisions on their behalf. Look at the examples in this article, and consider the checklist to spot opportunities for improvement in your current user experience. If you are starting out from scratch, you have a unique opportunity to embed these principles from the outset.
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So far, most of the responsive design thinking has revolved around covering the range of experiences from mobile to desktop. Yet little attention has been paid to the opportunities for expanding that range beyond the standard desktop screen, to create an experience optimized for modern large-scale displays. In this article, Christian Holst will explore how e-commerce designers could use responsive upscaling to craft a tailored experience for users with big screens. He’ll cover one core principle, along with 11 ideas for upscaling different parts of the e-commerce experience to deal with the various usability challenges observed during our e-commerce usability studies.
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As designers on the web, we have a responsibility to create things that empower kids and make them smarter, not the opposite. In this article Trine Falbe will give you some insights about what kids are like from the psychological point of view, and how this affects the way they use the web. She’ll also cover practical design guidelines to create better web stuff for kids. We should be the ones who make sure that the kinds of things that go on in apps like Talking Tom and The Smurfs’ Village don’t become the norm. Designing with respect should be our norm.
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Research should always influence our work. Not every project has a content strategist, but that’s no excuse for copywriters to write blindly. If you have the opportunity, seek out a content strategist or a user researcher; if research has already been conducted, they’ll be happy to walk you through it, and if it hasn’t, then now is the time to get involved. Even just one or two of these research processes and tools will help you learn a great deal about your users, and ultimately it will improve your final content.
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All too often we forget that applications are built by real people with opinions, ideals and fears. When a whole company is formed around a single product that’s about to get relaunched, there’s a lot of tension — after all, these people rely on that product’s success for their own financial security. This is the story of redesigning the UX for a popular calendar tool on Android: Business Calendar. Günther Beyer & Nino Rapin are sharing this story because everyone’s standing on the shoulders of giants and this is their small contribution to better information design thinking. They hope they’ve learned enough in this project to make you a little smarter, so that you can make us smarter in turn. Thank you.
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A lab environment can never replicate the natural environment of the participant, and the mere presence of a research facilitator or moderator creates a dimension of artificiality that can thwart the research goals. How you moderate will have a significant impact on the quality of your research findings. The goal, of course, is to get realistic findings. An effective moderator understands how the nature and timing of questions can influence — and sometimes even drive — the outcome. A skillful moderator is adept at managing these potentially conflicting goals in order to ensure the integrity of the research and equally adept at ensuring that their findings appropriately inform their business partners’ decisions.
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In this second part, Yury Vetrov will show you how he made his “Bootstrap on steroids” more powerful. A framework like this has many benefits, but the main result is a transition from large redesigns every couple of years to constantly updated designs. We can spend more time evolving a product rather than doing endless design maintenance. Moreover, product designers stop thinking in screens and become less like “Photoshop/Sketch people”.
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What if you are about to start working on a new project which should apply the material design language introduced by Google last year? In this article, Sven Lennartz is here to have your back — with a little selection of handy goodies, icons, templates and tools to help you get off the ground faster. After reading this, you will have a few tools in your toolbox to approach that project head-on, without losing time, and focusing on crafting those websites that your users will love and keep returning to.
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Daniel Kahneman and Amos Tversky, two highly regarded academics in the field of economics are responsible for much of what we know about heuristics. In psychology, a heuristic is simply a fancy word meaning mental shortcut. We have so many decisions to make on a daily basis; there is no way we could think about all of the pros and cons of each option. Our minds would be overloaded and we would stop functioning. People frequently use heuristics to make decisions; you should use them to your advantage in your design. Here, we’ll discuss four common heuristics that researchers have identified, with examples of how to address them in digital design.
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Animation on the web has the potential to revolutionize our small bright box. We can go even further than traditional animation because we can accept user feedback and input. With these tools we can throw away the soul-destroying, bleak, dark engagements that govern things like airline ticket purchases. We can bake animation into the core of our user experience process to create dazzling, exciting, and engaging work that pushes boundaries and collectively elevates the medium of the web. We can help people by unfolding scenes like a choose-your-own-adventure that can feel fluid, interesting, and intuitive!
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