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Category: UX Design
Quality articles on usability, information architecture, interaction design and other user experience (UX) related topics – for digital (Web, mobile, applications, software) and physical products. Through these articles, experts and professionals share with you their valuable ideas, practical tips, useful guidelines, recommended best practices and great case studies. Curated by Chui Chui Tan. Subscribe to the RSS-Feed.
Social media is one of the dominant forms of interactions on the Internet. Leading platforms such as Facebook and Twitter count hundreds of millions of users each month. In this article, I will show you how social media is a rich vein of data for user researchers.
I will argue that it would be an oversight for an organization to treat social media as nothing more than an opportunity for customer service enquiries, help requests and brand advocacy.
When you examine the most successful interaction designs of recent years, the clear winners are those who provide an excellent functionality. While functional aspect of a design is key to product success, aesthetics and visual details are equally important — particularly how they can improve those functional elements.
In today's article, I'll explain how visual elements, such as shadows and blur effects, can improve the functional elements of a design.
For luxury companies and upscale lifestyle service providers, excellence in experience is an essential component of the value delivered. Conceptually different from the mass market, the luxury domain relies not only on offering the highest differentiated products and services, but on delivering experiential value.
Adopting technology and embracing a digital presence through platforms and initiatives, the luxury industry today is tackling the challenge of designing an unparalleled user experience (UX) online. In this article, we’ll present a case study and share observations on the peculiarities of the UX design of a luxury lifestyle service platform and its mobile apps.
The first set of screens with which users interact, set the expectations of the app. To make sure your users don't delete your app after the first use, you should teach them how to complete key tasks and make them want to come back for more. In other words, you need to successfully onboard and engage your users during those first interactions.
The onboarding process is a critical step in setting up your users for success with your product. You only get one chance to make a first impression. In this article, we'll provide some tips on how to approach onboarding using a simple pattern called "empty states." If you'd like to bring your app or website to life with little effort, you can download and test Adobe XD for free.
The virtual realm is uncharted territory for many designers. In the last few years, we've witnessed an explosion in virtual reality (VR) hardware and applications. VR experiences range from the mundane to the wondrous, their complexity and utility varying greatly.
Taking your first steps into VR as a UX or UI designer can be daunting. We know because we've been there. But fear not! In this article, we'll share a process for designing VR apps that we hope you'll use to start designing for VR yourself. You don't need to be an expert in VR; you just need to be willing to apply your skills to a new domain. Ultimately, as a community working together, we can accelerate VR to reach its full potential faster.
In a recent sales meeting for a prospective healthcare client, our team at Mad*Pow found ourselves answering an all-too-familiar question. We had covered the fundamental approach of user-centered design, agreed on leading with research and strategy, and everything was going smoothly. Just as we were wrapping up, the head of their team suddenly asked, "Oh, you guys design mobile-first, right?"
Well, that's a difficult question to answer. While the concept of mobile-first began as a philosophy to help prioritize content and ensure positive, device-agnostic experiences, budgetary and scheduling constraints often result in mobile-first meaning mobile-only.
Since humans are visually driven creatures, the impact of imagery only increases with the help of animation. Our eyes innately pay attention to moving objects, and animation is like eye candy — catchy and bright elements that call attention to and help differentiate an app from its competitors.
As of late, more and more designers are incorporating animation as a functional element that enhances the user experience. Animation is no longer just for delight; it is one of the most important tools for successful interaction.
Facilitation in the broadest sense means helping or enabling people to achieve a positive outcome. It's an important and often under-appreciated skill for designers and other UX professionals to gain. It's especially important as more teams embrace lean UX practices, which shift emphasis away from big deliverables toward facilitating outcomes such as continuous discovery and shared understanding.
Any kind of working session or meeting in which design decisions are being shaped needs a facilitator. The authors of Sprint, the popular book about running five-day design sprints, compare the facilitator's role to Brad Pitt's character in Ocean's Eleven: The facilitator "keeps the heist running." But you don't need to run a week-long workshop to benefit from facilitation skills.
I've been following the idea of algorithm-driven design for several years now and have collected some practical examples. The tools of the approach can help us to construct a UI, prepare assets and content, and personalize the user experience. The information, though, has always been scarce and hasn't been systematic.
However, in 2016, the technological foundations of these tools became easily accessible, and the design community got interested in algorithms, neural networks and artificial intelligence (AI). Now is the time to rethink the modern role of the designer.
Earlier this year, I redesigned my portfolio website. During this process, I decided to add a feature that educated visitors on how to say my name. One day, I opened the "Voice Memos" app on my iPhone, tapped "Record", and asked my wife to say my first name. Then, I embedded a small button onto the landing page after my first name. Clicking on that button would play the audio file of my name.
With a couple of days left until New Year's Eve, it's just about time to set aside 60 minutes to clean up, sort out and back up your digital footprint, to ensure a good smooth start to 2017. So many little details tend to get forgotten or overlooked every single time, only to get fixed hastily later — but doesn't it just feel right when everything is in the right place, neatly organized, even if you aren't a compulsory cleaner or an obsessed perfectionist?
This is not a generic article about unspectacular things like getting to inbox zero or changing the copyright year in your footer (although that's a good idea!) — we published a detailed checklist of all of those details a couple of years ago. Instead, you'll find below an overview of all of those obscure little things that I forget about every year; so, I decided to gather them all in one place once and for all.
When designing a landing page to promote a product or service online, you're ultimately pointing users toward one goal. That goal most often relates to generating business via sales or leads. You may want users to purchase a product immediately, or you may simply want them to sign up for a mailing list. Whatever the goal, you want to ensure that every piece of the user experience works toward fulfilling that goal.
If you don't yet have goals in mind, start by defining goals. Are you seeking to generate a 10% increase in qualified leads? Are you looking to build sales by 20%? Establishing clear key performance indicators based on what will benefit your business will ultimately help you understand how to properly approach a landing page.