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A Field Guide To Usability Testing

A Field Guide To Usability Testing

PDF, ePUB, Kindle

$ 4.90

About the book

Testing usability is vital to creating a successful website — even more so if it’s an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance.

This eBook provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and tools.

Table of Contents

  • The Ultimate Guide to A/B TestingParas Chopra
  • Multivariate Testing in Action: Five Simple Steps To Increase Conversion RatesParas Chopra
  • 15 Essential Checks Before Launching Your WebsiteLee Munroe
  • Test Usability By Embracing Other ViewpointsBen Gremillion
  • Multivariate Testing 101: A Scientific Method Of Optimizing DesignParas Chopra
  • Comprehensive Review Of Usability And User Experience Testing ToolsCameron Chapman

Technical Details

  • Formats: PDF, ePub, Kindle (DRM-free)
  • Pages: 85
  • Language: English
  • Released: May 2012
  • Publisher: Smashing Media GmbH
  • ISBN (PDF): 978-3-943075-31-1