Art Direction for the Web (eBook)
The web can be more than plain rectangles and perfect circles. Art Direction for the Web exists because we wanted to explore how we all, designers and front-end developers alike, can break out of generic web experiences prevailing today.
In the book, Andy explores original compositions, unexpected layouts, critical design thinking and front-end techniques that will help you create something that stands out.
To achieve this, the book applies art direction to examine a new approach to designing for the web. This book is supposed to make you think, and ask questions, and polish every pixel with clear intent and purpose. It will show you how art direction will:
- Connect your brand with customers
- Create connected experiences
- Improve engagement and conversions
- Bring personas and user stories to life
- Take design beyond frameworks
About The Book
Modern web technologies like CSS Grid, Flexbox and Shapes have made it possible for us to implement print’s often distinctive designs, and the web’s now full of tutorials on how to use them. But the most important question is not “how” we can use art direction techniques to improve our designs for the web, but “when” and “why?”
Based on Andy Clarke’s twenty years’ experience of working with clients, plus the expertise of the art directors and designers he interviewed, this eBook is about why art direction matters and how to art-direct compelling and effective experiences across devices and platforms.
Andy explores the work of some of the most influential art directors, luminaries like Alexey Brodovitch, Bea Feitler, and Neville Brody. Andy doesn’t encourage us to merely mimic work from a previous era and medium, but to understand their thinking and learn how to apply that knowledge to art direction for the web.
Art Direction for the Web will help you make your sites more effective at communicating, persuading, and selling.
If you develop products, this eBook will make them more compelling and more enjoyable to use.
Want to peek inside the eBook? We’re happy to provide a free sample chapter on how to direct grids, available in PDF, ePUB and Amazon Kindle (of course).
Download the excerpt (6.5 MB): PDF, ePUB, Amazon Kindle.
Table of Contents
- What Art Direction Means
- One Hundred Years Of Art Direction
- Art-directing Experiences
- Art Direction And Creative Teams
- Principles Of Design
- Directing Grids
- Directing Type
- Directing Pictures
- Developing Layouts With CSS Grids
- Developing Components With Flexbox
- Developing Typography
- Developing With Images
- Formats: ePUB, Kindle, PDF (DRM-free)
- Pages: 344
- Language: English
- Released: April 2019
- Publisher: Smashing Media AG
- ISBN (PDF): 978-3-945749-76-0