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Content Strategy

Content Strategy

PDF, ePUB, Kindle

$ 4.90

About the book

If content is king, then the art of messaging is what will drive your product, business or idea forward. This comprehensive eBook delves into the world of content, providing beginners as well as communications professionals with a fundamental understanding of how content strategy works both independently and in conjuncture with other elements.

Learn how to plan and execute ideas, work within specific design parameters and coordinate branding and copywriting with your own efforts. Content strategy is a powerful tool that can range from being a framework governing all aspects of communications to a method of contacting a specific group of individuals. The expert authors of this eBook bring this topic to life with real-word examples and detailed explanations.

Table of Contents

  • The Immersive Web And Design WritingRian van der Merwe
  • Content: A Blessing, A Bubble, A BurdenChristopher Butler
  • Make Your Content Make a DifferenceColleen Jones
  • Content Strategy Within The Design ProcessBrad Shorr
  • Content Strategy: Optimizing Your Efforts For SuccessAllie Gray Freeland
  • Finding Your Tone Of VoiceRobert Mills
  • Fluidity Of Content And Design: Learning From Where The Wild Things AreSarah Bauer
  • The Role Of Design In The Kingdom Of ContentJason Gross
  • How Disregarding Design Limits The Power Of ContentChristopher Butler

Technical Details

  • Formats: PDF, ePub, Kindle (DRM-free)
  • Pages: 128
  • Language: English
  • Released: March 2013
  • Publisher: Smashing Media GmbH
  • ISBN (PDF): 978-3-94454010-8