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How To Create Selling E-Commerce Websites, Vol. 2

How To Create Selling E-Commerce Websites, Vol. 2

PDF, ePUB, Kindle

$ 4.90

About the book

With more and more people reaching out for their smartphones and tablets to shop online, mobile e-commerce is set to reach $86 billion by 2016 — a development that brings along entirely new demands on e-commerce websites. After our first e-commerce eBook was published four years ago, we wanted to take a fresh look at the challenges that crafting online shopping experiences bring along today, and equip you with the necessary know-how on how to deal with them effectively.

Along the way, our expert authors will guide you through the vital steps of planning a successful e-commerce website and explore the design decisions that have to be considered in order to achieve a pleasant and compelling user experience. We’ll also take a deeper look into the peculiarities of mobile e-commerce usability and cover tips on designing a better checkout process. Reducing abandoned shopping carts is also one of the topics that we’ll dig into. With real-life examples and insights into a large-scale usability study that dissects some of the biggest e-commerce websites out there, this eBook will prove to be a valuable and practical source for all your e-commerce needs.

Table of Contents

  • How To Plan Your Next Mobile E-Commerce WebsiteLawrence Howlett
  • Exploring Ten Fundamental Aspects Of M-Commerce UsabilityChristian Holst
  • An E-Commerce Study: Guidelines For Better Navigation And CategoriesChristian Holst
  • The Current State Of E-Commerce SearchChristian Holst
  • Better Product Pages: Turn Visitors Into CustomersSabina Idler
  • Designing A Better Mobile Checkout ProcessDerek Nelson
  • Creating A Client-Side Shopping CartGabriele Romanato
  • Reducing Abandoned Shopping Carts In E-CommerceKeir Whitaker

Technical Details

  • Formats: PDF, ePub, Kindle (DRM-free)
  • Pages: 286
  • Language: English
  • Released: November 2014
  • Publisher: Smashing Magazine GmbH
  • ISBN (PDF): 978-3-945749-05-0