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Marketing Secrets For Web Designers

Marketing Secrets For Web Designers

PDF, ePUB, Kindle

$ 4.90

About the book

Marketing is an essential part of Web design and knowing its 101 helps designers see their design decisions in a broader context. As jumping in at the deep edge and simply starting off marketing can be quite delicate, Marketing Secrets For Web Designers is a companion tailored to the specific needs of Web professionals. Weighing the benefits and perils of common marketing practices, it takes designers by the hand as they develop an understanding of what friendly and appealing marketing is all about.

Along the way, the Smashing Magazine authors cover topics such as shaping an innovative brand identity, implementing social media wisely and creating meaningful email marketing campaigns. Furthermore, the eBook features valuable tips for product launches and e-commerce. Of course, analytics and metrics also get their well-deserved attention. As you will discover, marketing is a lot more than plain conversion rates, numbers of sales and generating followers; it is part of the user experience.

Table of Contents

  • Stop Shouting. Start TeachingChristopher Butler
  • If You Love Your Brand, Set It FreeJose Martinez Salmeron
  • What Successful Products Teach Us About Web DesignYiannis Konstantakopoulos
  • Social Media Is A Part Of The User ExperiencePaul Boag
  • How To Use Email To Alienate Your UsersPaul Boag
  • How Metrics Can Make You A Better DesignerLaura Klein
  • Keep Your Analytics Data Safe And CleanDaniel Waisberg
  • It Works For “You”: A User-Centric Guideline To Product PagesSarah Bauer
  • How To Launch AnythingNathan Barry

Technical Details

  • Formats: PDF, ePub, Kindle (DRM-free)
  • Pages: 90
  • Language: English
  • Released: September 2013
  • Publisher: Smashing Magazine GmbH
  • ISBN (PDF): 978-3-94454042-9