It is often easy to overlook the underlying principles that compel people to take action. Instead, we tend to obsess over minute details — things like button color, pricing and headlines. While these things can compel users to take action, it is worth considering the psychological principles that influence users’ behavior.
Unfortunately, few organizations try to understand what influences user action. Research by Eisenberg Holdings shows that for every $92 the average company spends attracting customers, a meager $1 is spent converting them. Real conversion optimization is rooted deeply in psychology.
One point made me mad: At the time, there was no simple solution that could have informed me there was a problem and — more importantly — that could have protected the website’s visitors from this annoying piece of code.
The best user experience is the one the user doesn’t notice. It appears smooth and simple on the surface, but hundreds of crucial design decisions have been made to guide, entertain and prevent trouble. If the user experience design does what it’s supposed to do, the user won’t notice any of the work that went into it.
The less users have to think about the interface or design, the more they can focus on accomplishing their goal on your website. Your job as a designer is to give them a straight path to their goal by clearing out the obstacles beforehand.
We recently released version 3 of React Boilerplate, one of the most popular React starter kits, after several months of work. The team spoke with hundreds of developers about how they build and scale their web applications, and I want to share some things we learned along the way.
We realized early on in the process that we didn’t want it to be "just another boilerplate." We wanted to give developers who were starting a company or building a product the best foundation to start from and to scale.
Inspiration isn't tied to a specific timeframe or shows up when you need it. There isn't a magic formula to rely on. Luckily, this year's summer vacation was fruitful in providing us with many visual stimuli to get the creative process going. Enjoy!
This illustration, just like all the other ones featured in today's article, takes on curiosity and exploration of different tastes and flavors. Its composition and color palette are truly inspiring.
SGS (formerly Société Générale de Surveillance) is a global service organization and provider of inspection, verification, testing and certification services across 14 industries. SGS’ website (along with 60 localized websites) primarily promotes the organization’s core services, as well as provides access to a multitude of useful services, supplementary content and tools. Our goal was to transform sgs.com from being desktop-only to being responsive.
This presented a unique set of challenges, especially around the legacy navigation system, which in areas was up to seven levels deep (divided into two parts) and which consisted of some 12,000 individual navigable items.
The common wisdom for most companies that set out to build an app is to build a native Android or iOS app, as well as a supporting website. Although there are some good reasons for that, not enough people know about the major advantages of web apps. Web apps can replace all of the functions of native apps and websites at once. They are coming more and more to the fore these days, but still not enough people are familiar with them or adopting them.
Here, you will be able to find some do’s and dont’s on how to make a progressive web app, as well as resources for further research. I’ll also go into the various components and support issues surrounding web apps. Although not every browser is friendly to them, there are still some compelling reasons to learn more about this technology.
How often do you have to explain the purpose of a study, objectives, goals or measurements within your company? Maybe you need to prepare a presentation or a brief overview of what next steps should be taken, or maybe you simply need to build a shiny, new pattern library?
Whatever project you may be working on, today's icon sets will come in handy. All of the vector icons were tirelessly crafted by the design team at Ecommerce Website Design, and come in various formats that can be used for personal as well as commercial purposes.
Please note that I’ll be on vacation for the next four weeks, so please don’t expect any new Web Development Reading List before October, 7th. Enjoy September, your work, your life!