October 2, 15:00 UTC
Every website seeks to encourage visitors to do something, whether it is place an order, make a donation or signup to a mailing list. But how do you do that without alienating users and avoided the dreaded dark patterns? After all, we now live in a world where one disgruntled customer can destroy a brand. In this 45-minute presentation Paul Boag will introduce you to some of the themes covered in his Masterclass on the subject and give you the opportunity to ask any questions you have on the topic.
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