When you read the words scattered over an app or website, you experience them as if spoken. This voice is every bit as real as color or motion on a digital screen — it’s an illusion, and it’s there for you to design. Words are often the most important design element in a product, but designers rarely handle them with the same care or conviction that we have for visual patterns. We can do better.
In this session, Benjamin will share simple guiding principles to help you design better with words. You’ll explore lessons and inspiration in neuroscience, fairy tales, and examples from across the web.
In this webinar, you’ll learn:
- how to write functional copy for apps and websites;
- how to use typography to its full potential;
- how to delight users with your words;
- fascinating anecdotes for your next cocktail party.