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Designing Landing Pages That Convert (And Look Great!)

In this session, you’ll learn the elements of a high-converting (but non-sleezy) landing page that you can use whether you’re selling a product, encouraging email signups, or anything in between. We’ll also go through exactly how to design this landing page from scratch using a simple process that Laura has used throughout her career, and that she teaches to hundreds of students every year.

About The Session

  • Speaking: Laura Elizabeth
  • Date:

Designing Landing Pages That Convert (And Look Great!)

One of the hardest parts about being in technology is the design. Whether you're a founder, a developer, a marketer, or frankly, even a designer — it can be really tricky to come up with something that's usable, highly-converting, and beautiful.

When Laura Elizabeth speaks to people in tech, design seems to be that thing that you wish you could do but every time you try, you’re left feeling frustrated — because you know your product is awesome, and you want the design to reflect that.

That’s why in this session, Laura is going to show what makes a landing page successful, and how you can design it into something you can be proud to show off. (So no more apologising for the design whenever you hand over your website URL to a potential customer).

If you don’t think you’re capable of creating good design, this session is for you. Laura has worked with hundreds of people who felt they were missing some design gene. These people are now creating consistently beautiful, usable, and effective websites on a daily basis.

You'll walk away with:

  • Insights into what makes a compelling, high-converting landing page.
  • One Simple Trick™ to make writing your copy a breeze.
  • Laura's go-to design process that will get you from a blank slate to a finished design.
  • How to measure the success of your landing page and fix weak points.

About The Speaker

Laura Elizabeth is an independent designer and worldwide speaker with over a decade of experience. She runs Design Academy which aims to help developers conquer their fear of design, and also has a WordPress plugin called Client Portal — a client-friendly way to keep your projects organised.
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What’s Smashing TV?

Smashing TV is a series of webinars and live streams packed with practical tips for designers and developers. Not just talks — conversations and “here-is-how-I-work”-sessions. Smashing Members can download recordings, too.

Think of it as some sort of a Hollywood blockbuster with cats. Just better, because it’s for people like you. Check upcoming webinars.

Previous Webinars

We run practical sessions every week. No fluff, just actionable techniques and strategies for building and designing better experiences. Here are a few recent ones:

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