Colin (@colinbendell) is passionate about mobile performance, user experience and data. He is co-author of High Performance Images, speaker, researcher, writer and developer at Cloudinary. Previously, he was part of the CTO Office at Akamai, managed Infrastructure and Operations at a Uranium mining company and owned a automotive wheel repair shop.
Link Unfurling Engines: Quality, Flavor And Brewing Techniques
Most of our web traffic is generated from the usual suspects — Chrome, Firefox, Safari and Edge. Yet there is a segment of browsers that are heavily responsible for attracting new customers to our sites. In absolute terms, these microbrowsers account for a small number of hits, but are simultaneously directly responsible for over 80% of new “direct” visitors to our websites.
Microbrowsers all have different capabilities and can adopt widely different layout and rendering in the link unfurl preview. In this session, Colin Bendell will explore how microbrowsers work and how to go beyond the typical push-marketing style of Twitter/Facebook previews and provide richer and more engaging content.
We will discuss:
- Performance implications of microbrowsers.
- Best practices for markup and layout for previews — including images and video content.
- How to track conversion and impact without compromising privacy.
- How to combine the dynamic aspects of the CMS and webpages into link previews.
Tools and Setup
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We run practical sessions every week. No fluff, just actionable techniques and strategies for building and designing better experiences. Here are a few recent ones:
Smashing Audit Live #3
Vitaly Friedman on May 4, 2021 .Recording available.
Smashing Audit Live #2
Vitaly Friedman on Mar 23, 2021 .Recording available.
Smashing Audit Live
Vitaly Friedman on Feb 18, 2021 .Recording available.
All About Icons
Marc Edwards on Oct 20, 2020 .Recording available.
Accessibility With(out) Priorities
Chen Hui Jing on Sep 1, 2020 .
End-to-end Testing With A Real Browser
Umar Hansa on Aug 13, 2020 .
Getting Projects Out The Door Faster And Less Painful
Kristina Podnar on Aug 6, 2020 .