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“You Must Unlearn What You Have Learned” — Meet SmashingConf San Francisco #breakout (April 17-18)

Quick Summary

Meet SmashingConf San Francisco, packed with smart front-end and UX techniques to challenge everything about how you design and code. We’ll unlearn old habits and dig into strategies for breaking out: leaving behind the generic solutions, exploring new design workflows, understanding new performance techniques, and all the capabilities that we have at our hands already and in the near future. Super-early-bird tickets are available today.

[![A standoff between Yoda Cat and Darth Mouse beneath a cheese death star. Yup, we talk about a Smashing Conference in San Francisco here. Taking place on April 17th to 18th, next year](https://www.smashingmagazine.com/wp-content/uploads/2017/11/smashingconf-san-francisco-800-opt.png)](https://www.smashingmagazine.com/smashingconf-san-francisco/)

At SmashingConf San Francisco, we’ll find out find out how we all — as designers and developers — can be more productive today and how we can make smarter decisions tomorrow. To the the schedule.

Table of Contents

Meet SmashingConf San Francisco, packed with smart front-end and UX techniques to challenge everything about how you design and code. We’ll unlearn old habits and dig into strategies for breaking out: leaving behind the generic solutions, exploring new design workflows, understanding new performance techniques, and all the capabilities that we have at our hands already and in the near future. Super-early-bird tickets are available today.

We’ll find out find out how we all — as designers and developers — can be more productive today and how we can make smarter decisions tomorrow. Jump to the schedule.

An upcoming standoff between Yoda Cat and Darth Mouse in front of a cheese death star. Yup, we talk about a Smashing Conference in San Francisco here

$499 $599.00

To the tickets →

Super early-bird tickets available until Nov 30.

About The Conference

So you know your stuff. You’ve been working with pattern libraries, build tools, SMCSS, BEM, and HTTP/2 and Flexbox and SVGs. But what we often don’t see is the pitfalls and traps other web designers are running into, and how to prevent that these issues will cause massive delays in your projects.

The conference will provide you with a comprehensive roadmap to navigate through the deep trenches of front-end and UX today. CSS Grid layout, Service Workers, CSS Custom Properties, maintenance issues, performance optimization, UX and psychology, design workflow, tips on establishing and maintaining design systems, and hands-on techniques to produce resilient, fast and responsive websites.

In our third Smashing Conference in San Francisco, our speakers will be sharing practical front-end and UX techniques, the pitfalls they ran into, lessons they’ve learned and the workflows they’ve chosen to stay efficient. Expect an intimate, hands-on conference experience, with lots of learning, sharing, and networking along the way.

Palace of Fine Arts San Francisco
SmashingConf San Francisco our two-day event taking place in one of the most beautiful areas of San Francisco. If you’ve always wanted to visit the city, or just happen to live around the corner, this is just the opportunity you’ve been waiting for. (Image credit)

We love exploring how designers and developers work and how actual problems are solved—ideas and techniques that actually worked, or failed in real-life projects, and why exactly they failed and what decisions were made instead. All those things that help us make smarter design decisions and build better products, faster.

That’s exactly what the conference will be about. 2 conference days, 1 track, hands-on workshops and 14 speakers, taking place on April 17–18, 2018 at the beautiful and iconic Palace of Fine Arts.

Diversity matters: at Smashing Conferences, we care about providing different perspectives and views, inviting people of different industries, origins, cultures and gender. We embrace respect and tolerance with our code of conduct — no disrespect will be tolerated. Super early-bird tickets are available today.

Our Line-up

For this year’s line-up, we invited experts who have worked in small as well as large companies. People who spend day and night working and playing with web technologies. It doesn’t get more practical than that, does it? Get ready, set, go:

Jessica Hische and Josh Clark
A few of the many great speakers we have at our show, designer Jessica Hische and Josh Clark.

Tuesday, April 17

  • Aaron James Draplin
    Crafting Bold Designs
  • Rachel Andrew
    Unlocking the Power of CSS Grid Layout Perch
  • Joe Leech
    Psychology and The Perfect Design
  • Kate Dawkins
    Approaching Pixels And Projections
  • Trent Walton
    How To Keep Up Without Burning Out Paravel
  • Addy Osmani
    How to Make Any Website Fast Google Chrome
  • Yiying Lu
    Cross-Cultural Design Disney, Twitter
  • Wednesday, April 18

    • Mystery Speaker
      Inside Alcatraz Mystery!
    • Michael Riethmuller
      Beyond Media Queries
    • Jessica Hische
      From Pencil To Vector
    • Mina Markham
      Builing & Maintaining Design Systems
    • Hui-Jing Chen
      Where East Meets West
    • Josh Clark
      Design in the Era of the Algorithm Big Medium
    • TBA
      Coming Soon!
    • Smashing Workshops

      On Monday, April 16th and Thursday, April 19th, we’ll be hosting our workshops at the Downtown Campus of SFU. On Monday, we are delighted to have Barry Munstersteiger teaching Critical Design Thinking, and Vitaly Friedman working with you on the most crucial Responsive Interface/UX Design Patterns.

      On Thursday, we’re thrilled to have Rachel Andrew teaching Advanced CSS Layout techniques, Josh Clark providing hands-on Designing Exceptional Mobile Experiences, and Vitaly Friedman will be sharing Dirty Little Front-End Tips and Tricks.

      Join one of the intensive workshops with a limited number of seats. Tickets for the full-day workshops cost $499 — all booking fees included. Save $100 by registering for a workshop when buying your conference ticket. Lunch will be provided, of course..

      Workshops on Monday, April 16th, 2018

      Sarah Drasner’s Introduction to Vue.jsSarah Drasner

      Vue.js brings together the best features of the javascript framework landscape elegantly. If you’re interested in writing maintainable, clean code in an exciting and expressive manner, you should consider joining this class. Read more...


      Barry Munsterteiger on Critical Design Thinking

      Barry MunsterteigerApril 16th Entrepreneurial success relies on approaching problems with a creative mind and critical eye. This workshop is designed to teach participants multiple tactics for creative and critical thinking in a fast­paced, adaptive, and agile environment, with a focus on communication. Read more...

      Aaron Draplin on Behind the Scenes with DDC

      Aaron DraplinApril 16th Whether you are designing an app or a website, following best practices and design methodologies will always help ensure your designs are usable and engaging. In this workshop, we’ll explore the design process in detail including user research, sketching, and visual design. Through real-world examples you’ll see how an idea can evolve into a design. Read more...

      Vitaly Friedman on Smart Responsive UX Design Patterns

      Vitaly FriedmanApril 16th In this brand new workshop, Vitaly Friedman (editor-in-chief of Smashing Magazine), will cover practical techniques, clever tricks and useful strategies you need to be aware of when working on responsive websites. From responsive modules to clever navigation patterns and web form design techniques; the workshop will provide you with everything you need to know today to start designing better responsive experiences tomorrow. Read more...



      Workshops on Thursday, April 19th, 2018

      Rachel Andrew on Advanced CSS Layouts With Flexbox and CSS Grid

      Rachel AndrewApril 19th This workshop is designed for designers and developers who already have a good working knowledge of HTML and CSS. We will cover a range of CSS methods for achieving layout, from those you are safe to use right now even if you need to support older version of Internet Explorer through to things that while still classed as experimental, are likely to ship in browsers in the coming months. Read more...

      Josh Clark on Designing Exceptional Mobile Experiences

      Josh ClarkApril 19th Call it the mobile majority: a growing number of companies now see most web visits come from mobile devices. That means the mobile experience is no longer a sideshow; it's the main event, with desktop in the supporting role. Does your design practice reflect that? "Designing for Touch" author Josh Clark takes you on an exploration of the techniques and design thinking you need to make your mobile experiences soar. Read more...

      Mark Boulton on Designing Grid Systems

      Mark BoultonApril 19th The way we make websites has changed. CSS Grids are challenging the way we think about layout and their underpinning foundation: grid systems. In this workshop, Mark will take it right back to basics on how to design your grids, what things you need to consider for designing grids for different applications and devices, and how we can practically start working 'content out'. Read more...

      Vitaly Friedman on New Front-End Adventures in Responsive Design

      Vitaly FriedmanApril 19th In this brand new workshop, Vitaly Friedman (editor-in-chief of Smashing Magazine), will cover practical techniques, clever tricks and useful strategies you need to be aware of when working on responsive websites. From responsive modules to clever navigation patterns and web form design techniques; the workshop will provide you with everything you need to know today to start designing better responsive experiences tomorrow. Read more...

      SmashingConf San Francisco Workshop

      $998 $1098

      To the tickets →

      Get a conf + workshop ticket and save $100.

      Why This Conference Could Be For You

      Pretty much because of the value it will provide. We’ll explore how designers and developers work, design and build and how they approach problems strategically. Think of it as a playbook with handy rules of thumb for your next projects: it can’t get more practical than that. Learn:

      1. Clever psychological techniques for smarter interfaces,
      2. Techniques and guidelines for better UI design,
      3. Modern Loading Best Practices,
      4. Guidelines for maintainable CSS,
      5. Gotchas and techniques for CSS Grid and Flexbox,
      6. Handy tricks and tools to improve efficiency and workflow,
      7. Mistakes and lessons learned from real-life projects,
      8. Methods on how to find out what the client wants,
      9. Responsive design patterns for future-ready websites,
      10. Performance optimization strategies for fast, resilient responsive websites,
      11. Building and maintaining pattern libraries,
      12. How to avoid generic solutions with designs that exhibit soul and personality.

      13. …more practical takeaways from real-life projects.

      Download "Convince Your Boss" PDF

      So you need to convince your manager to send you to the SmashingConf? No worries, we’ve got your back! We prepared a neat Convince Your Boss (PDF) (0.15 Mb) that you can use to convince your colleagues, friends, neighbors and total strangers to join you or send you to the event. We know that you will not be disappointed. Still not good enough? Well, tweet us @smashingconf and we’ll help you out — we can be quite convincing, too, you know!

      SmashingConf San Francisco: Convince Your Boss PDF
      "7 reasons why you should send your incredibly hard-working, deserving employee to the SmashingConf" (PDF). Quite self-explanatory, really.

      We Welcome Lovely Sponsors, Too

      We do everything possible to keep ticket prices affordable for everyone, and we welcome sponsors to help us create a truly unique, unforgettable conference experience. And you can be a major part of it. We have some attractive and creative sponsorship packages for you, and we are also flexible and would love to adjust them to your needs. So if you’re interested, please email Mariona at mariona@smashingconf.com — we’d love for you to be involved!

      See You In San Francisco!

      We’d love you to come and join us. Walk in. Take a seat. Learn something new that will improve your career, and meet some wonderful and friendly people. We are looking forward to seeing you in San Francisco!


      SmashingConf San Francisco 2018

      $499 $599.00

      Get your ticket →

      Get the Super Early Birds already!