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Yiying Lu

Yiying Lu

Yiying Lu award-winning artist and designer. Born in Shanghai China, Educated in Sydney Australia & London UK, now based in San Francisco Silicon Valley, Yiying Lu currently is the Creative Director at 500 Startups, the world's most active venture capital firm and startup accelerator. Yiying was named a "Top 10 Emerging Leader in Innovation" in the Microsoft Next 100 series.

Cross Cultural Design in the Age of Globalization

In this talk, Creative Director Yiying Lu will share her branding design, illustration and typography projects from a multi-cultural & linguistic aspect. She will showcase and talk about her cross cultural design practices for global companies and organizations, such as Disney Shanghai, NYU Shanghai, Twitter, Cre8 Summit, 500 Startups, the Dumpling Emoji Project and so on. This talk will take audiences on a journey of exploring creativity within cross-cultural communication in the age of globalization.