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We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. upcoming SmashingConf Barcelona, dedicated to smart front-end techniques and design patterns.

Posts Tagged ‘Advertising’.

We are pleased to present below all posts tagged with ‘Advertising’.

A Never-Ending Story On Ad-Blockers

Desperate times call for desperate measures. In attempts to fight back against the growing adoption of ad-blockers, many publishers and ad-dependent websites adopt all kinds of techniques from introducing "light" paywalls to limiting access to the site to fully blocking ad-blocker users from accessing the content altogether.

The vast minority of our readers doesn't use ad-blockers.

It seems a bit ironic that a website would send away potential customers that are taking measures to actually access the site faster, and read the content published on the site without annoying distractions. Don’t get me wrong: publishers need to earn money, and in most cases advertising is still the most efficient way of doing this. We know it better than anybody: with our smart tech-savvy audience, the ad-blocker usage has grown from 12% in 2012 to 55% today (as of March 2016). That’s a huge growth, and it’s a tendency that hurts us massively.


Targeting Mobile Users Through Google AdWords

“Know your audience” has stood as a fundamental marketing principle since long before the web. When advertising online, you need to take into account one of the most basic factors of the audience you are reaching: what devices they are using.

Targeting Mobile Users through Google Adwords

The most popular online advertising platform, in use by marketers of all sizes, is Google AdWords. Up until early 2013, AdWords allowed advertisers to set up separate campaigns to target mobile devices. Best practice generally entailed targeting mobile, desktop and sometimes tablet users in unique campaigns.


Making Advertising Work In A Responsive World

Advertising has always had an uneasy relationship with the media because of ethical considerations on both sides of the printing press. On the one hand, journalists are reluctant, quite rightly, to be seen as under the thumb of an advertiser, and on the other side, advertisers don’t want to be seen to be enforcing their views on the free press.

Making Advertising Work In A Responsive World

The relationship between the media and marketeers is the greatest sham marriage of all time: convenience, rarely love. We need each other. Writers need to be paid, and people making products need to be paid too. That being said, the journalism profession has been somewhat eager to hand a lot of control of their content to advertisers for some time now.


Why Web Designers Should Not Use Ad Blockers

I'll start this article with a positive statement: Most people frequenting the web design community (whether they are casual readers or regular design bloggers doing research) understand that nothing is truly free (not even content), and appreciate the fact that many blogs, design resources, and tech news sites rely on advertising to keep them afloat.

Ad Blockers: Evil?

But unfortunately, not everyone gets this, and not everyone understands that with some viral pushing of certain trends and ideas, we as a community could be inadvertently shooting ourselves in the foot while we try to make our own browsing experience less ad-intrusive, and more comfortable.


The Path To Advertising Nirvana

With advertising, a curious thing happens: most people want its benefits but are rarely willing to put up with its hassles. Those who run websites and applications have enough on their plates without having to worry about handling transactions, putting banners across their website or hearing requests from advertisers. Moreover, users have little to no interest in even looking at advertisements that flank a website's content, some going so far as to block ads before they're delivered. So, what's a website owner to do?

Advertising hasn't always been this way. Some people even enjoy them. Scary thought, I know, but stay with me. You know those previews shown before movies and those signs outside of gas stations announcing fuel prices? Those are rarely seen as advertisements at all. That's because people find them informative, helpful and engaging. Heck, some people say they watch the Superbowl for the advertisements themselves. So why are websites any different? What has changed online that people (apparently) find less acceptable than offline? Not much, really… well, not much unless you count that whole "Internet" thing.

As a general rule, when people surf the Web, they're in control of the experience. If someone wants information about a particular topic, they might query Google or look up an article on Wikipedia. Regardless of what they do, they choose how to obtain the information they want. The traditional advertising model — shout at your audience until it listens (as Groundswell would put it) — is diametrically opposed to this.


Getting Started with Banner Advertisements

Banner ads, also known as display ads or image ads, are image-based advertisements that are widely popular online. Why are banner ads so popular? They are a cost-effective way to allow advertisers to attractively display their products and services online across an array of websites. Additionally, banner ads allow for increased brand recognition and ad targeting.

Before jumping in and creating multiple banner ads there are a few recommendations to review first. You need to take into consideration the size and position of the advertisement, the context of the ad, the call to action, the file size, and other components. Outlined here are recommendations to help you design suitable ads, effective, and profitable advertisements.


How to Create a Promotional Snail Mail Campaign

It’s important to promote your design business. This is especially true when economic times are challenging, you’ve got news to announce, or you’re simply hungry for growth. Many forms of promotion are available to the modern designer – with banner ads and Google AdWords among the most popular. In this digital age, it’s easy for web and graphic designers to overlook one of the most effective and fun forms of promotion: the mail campaign. In an era when people are accustomed to communicating electronically, the value and meaning of something you can hold in your hands is greater than ever before.

3D Mailer by Ultra Design Co.

The promo mailer is perhaps most popular among illustrators and graphic designers working for editorial clients, which means that it is a powerful, untapped resource for some web designers. Likewise, it was probably a much more common practice ten years ago than it is today due to the rise of online promotion techniques – but those who ignore its potential are missing out on a tool with the power to gain new clients, increase web traffic, and attract publicity for your business and events.


Successful Strategies For Selling Ad Space On Low-Traffic Websites

Upon first thinking about it, the idea of selling advertising on a website or blog with limited traffic seems a bit daft. After all, aren't most advertisers interested in putting their product in front of the highest number of eyeballs possible? Approaching them with piddly visitor numbers seems like a surefire way to end up in the deleted folder. But though it may feel like putting the cart before the horse, there are many good reasons and ways to sell ad space on low-traffic websites. What you need to always keep in mind is that, while advertisers are drawn to high traffic numbers, they desire something else even more: high conversion rates.


There are plenty of success stories of websites that have limited traffic but sell a ton of advertising. These websites succeed because they do one thing well: they deliver the right type of customer to the right type of business.

You may also want to take a look at our previous related articles:


10 Clever and Effective Series of Advertisements

Companies spend thousands upon thousands of dollars every year in advertisement. Some companies even spend millions of dollars. Print advertisements take up a large portion of those advertising dollars.

There are different types of advertising techniques that these companies use in their campaigns. One such technique is to use a series of advertisements to promote a particular product or brand. Today, we will look at 10 clever and effective series of advertisements as well as the reason why I chose to include each of them.


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