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Posts Tagged ‘Business’.

We are pleased to present below all posts tagged with ‘Business’.

How To Take Charge Of A UX Kickoff Meeting

I once worked with a digital agency that didn’t know how to hold a kickoff meeting. And they didn’t even know that they didn’t know. Weeks into every project, they’d simply find themselves frustrated over how they’d ended up in a position of following rather than leading.

How To Take Charge Of A UX Kickoff Meeting

They would fight to get their good ideas out the door but end up on defence all the time when their clients came back screaming with arguments based on whim and vapor. The agency just couldn’t figure out how to establish itself as the UX leader of its projects, despite being hired to play exactly that role. I’m not even sure they recognized what it meant to lead.

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Lessons Learned From A First-Time Appreneur

There are over two million iOS apps and almost as many Android apps in the growing app economy. However, for every Flappy Bird app that gets lucky and goes viral, there are thousands of apps that take time and hard work to launch and persistence to maintain, grow and avoid the app graveyard. While we typically hear about overnight success stories, this article explores the more typical experience of an appreneur, or app entrepreneur.

I spoke with one such appreneur, Amit Murumkar, about his journey with Canvsly over the past three and a half years. Canvsly helps parents capture and store their children’s artwork for posterity (and avoid the piles of paper!).

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From Fledgling To Founder: How Designers Can Push Their Creations Into The Real World

The idea that designers are bound to be servants of other people's and companies' products is extremely pervasive. Sure, you may build your own design agency but, in the end, that agency is simply a collective effort to serve someone else. From my perspective, though, the world is waking up to the idea that designers can be founders of a product and not just create the beautiful wrapping around some engineering core.

From Fledgling To Founder: How Designers Can Push Their Creations Into The Real World

A recent study by Boston's Design Management Institute showed that design-driven businesses have outperformed the Standard & Poor's 500 by an astounding 228% over the past 10 years. These were companies that had design embedded within the company's organizational structure, design leadership present at senior levels, and a commitment to design's use as an innovation resource.

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Improving Reviews And Testimonials Using Science-Based Design

Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s overwhelming to read and digest it all, let alone to know which nuggets are gold and which are fool’s gold. For a designer or business owner or marketer, knowing who or what to listen to can be difficult.

Improving Reviews And Testimonials Using Science-Based Design

Here’s what I like to do: Find data! I like to find really smart researchers who are in the lab studying the topic du jour, interview them about their work, and then tell you all about it. Using the magic of science to improve how we solicit customers for feedback, testimonials or reviews can be a saving grace to those who would like to share happy customer reviews and remedy any lackluster experiences — in the best way possible, in fact: without sacrificing good UX or losing valuable customers.

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Lessons Learned After Shutting My Startup, Following A Six-Year Struggle

On 12 January 2015, Getwear, an integrated custom jeans company, processed its last order. After that, the company shut down. Despite coming up with a unique custom production process and outstanding jeans, we didn’t achieve much success. Several months — and a lot of discussion and dissection — later, I figured out why.

Lessons Learned After Shutting My Startup, Following A Six-Year Struggle

It all started back in 2009, when I was finishing my marketing studies in Italy. I read a well-known article by Tim O’Reilly, “What Is Web 2.0,” and was stunned by an idea of bringing the concept to the world of “real” objects, through mass customization. Enabling users to make their own products should have transferred the power to make design decisions from the hands of the few to the hands of the people — or so I thought.

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On Building Digital Capacity And Attracting Talent

Traditional business logic dictates that you should outsource functions that aren’t core to your business in order to let the efficiencies of the market drive down costs. Let’s say you run a profitable magazine publishing company. You’ll probably have in-house editorial, marketing and finance teams. However, there’s little point in hiring your own cleaners because they’re not core to your business.

Companies are moving away from the old way of engaging with agencies, and towards something much more collaborative

Digital services used to be seen in this way — as a cost to be minimized by hiring external agencies that would compete with each other on price and quality. Sadly, this attitude resulted in many large organizations spending less on their digital services than they did on their restrooms, which seems crazy considering how important digital channels have become. If you equate expenditure to value, this paints a stark picture of how some traditional companies valued this sector.

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How To Write Inspiring Job Descriptions For UX

To attract motivated designers and user researchers, keep your eye on the why. What’s the why? It’s the underlying purpose that brings you and your employees together. Why the why? Because if you focus only on what you need, then you run the risk of filtering down merely to an adequate match for the list of skills needed for defined tasks.

Writing Inspiring Job Descriptions For UX

However, if you lead with why a candidate would want to work with you each day, then you might just attract the best fit for executing your company’s mission. I’ve written job listings for a half-dozen organizations over the years and for all manner of user experience roles. When I wrote my first job description, I took other listings from my company as a base, looked around for some examples from other companies and ended up with what I see in hindsight as being the usual run-of-the-mill hodgepodge of bullet points.

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Beyond Usability: Designing With Persuasive Patterns

You probably have a great product. You’ve done your usability deeds and you have a few core customers who regularly use your product. However, it just doesn’t stick out from the competition. It has a high bounce rate, only few users return, users abandon your product faster than you would like and, in general, users never get far enough to experience all that your product has to offer.

Beyond Usability: Designing With Persuasive Patterns

Building persuasive user experiences is like a relationship and you need to treat it like one. So, what do you want? A one-night stand or a lasting partnership? In fact, there are three common challenges when engaging users with a product.

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So You Want To Crowdfund Your Startup App?

If you're a developer, you know how hard funding and traction are to come by. Most software startups try crowdfunding and fail — they're doing it wrong! To crowdfund your app, and supercharge your business, let's look at what works, what doesn't, and get started right!

Who Ever Heard Of Crowdfunding A Killer Startup App?

It's no secret that the crowdfunding industry is booming. It seems like every day you hear about an exciting new startup crushing their campaign goals and launching their company via Kickstarter or Indiegogo.

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