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Posts Tagged ‘Business’.

We are pleased to present below all posts tagged with ‘Business’.

A Case Study: Is App Indexing For Google Worth The Effort?

Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? In this article, I’ll take you through a case study for app indexing at our company, the results of which may surprise you.

A Case Study: Is App Indexing For Google Worth The Effort?

App indexing is one of the hottest topics in SEO right now, and in some sense for good reason. Google has only been indexing apps for everyone for a little more than two years, and with only 30% of apps being indexed there is huge potential for websites to draw additional search traffic to their apps.

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Becoming A Better Facilitator

Facilitation in the broadest sense means helping or enabling people to achieve a positive outcome. It's an important and often under-appreciated skill for designers and other UX professionals to gain. It's especially important as more teams embrace lean UX practices, which shift emphasis away from big deliverables toward facilitating outcomes such as continuous discovery and shared understanding.

Becoming A Better Facilitator

Any kind of working session or meeting in which design decisions are being shaped needs a facilitator. The authors of Sprint, the popular book about running five-day design sprints, compare the facilitator's role to Brad Pitt's character in Ocean's Eleven: The facilitator "keeps the heist running." But you don't need to run a week-long workshop to benefit from facilitation skills.

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Keeping Your Business And Clients Safe With Digital Policies

Digital workers, especially web designers and developers, need to recognize that policy influences their products online much as it does offline. Whatever the scale of our enterprise — whether a large corporation, small digital agency, software company or personal venture — we must work within this system of legislated regulations (what we simply call “policies”) in order to maintain our compliance with the law.

Keeping Your Business And Clients Safe With Digital Policies

Our present regulatory environment is a world of rules we must navigate every day at the workplace, especially if we own a business. Why, then, should we expect the digital world in which we build websites and transact business to be any different? It isn’t — in fact, if anything, the regulatory environment on the web has grown more complex and codified in recent years, with new requirements arising quickly for accessibility, cookies, online privacy, the right to be forgotten, the exporting of personal citizenship information, and so on.

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Client Experience Design

Let’s be honest: We designers can be difficult to work with. We might come from a controversial company culture, work an unconventional schedule or get impatient whenever our Internet connection is slower than the speed of light. Would you be at ease with a service provider who matches this description?

Client Experience Design

When talking to potential clients, be aware that many will have never solicited a professional design service and likely have little understanding of the design process itself. Keep in mind, too, that some clients have had a poor experience in the past. For many clients, it can be an anxious jump into the deep unknown, a big financial investment steeped in risk.

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How To Take Charge Of A UX Kickoff Meeting

I once worked with a digital agency that didn’t know how to hold a kickoff meeting. And they didn’t even know that they didn’t know. Weeks into every project, they’d simply find themselves frustrated over how they’d ended up in a position of following rather than leading.

How To Take Charge Of A UX Kickoff Meeting

They would fight to get their good ideas out the door but end up on defence all the time when their clients came back screaming with arguments based on whim and vapor. The agency just couldn’t figure out how to establish itself as the UX leader of its projects, despite being hired to play exactly that role. I’m not even sure they recognized what it meant to lead.

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Lessons Learned From A First-Time Appreneur

There are over two million iOS apps and almost as many Android apps in the growing app economy. However, for every Flappy Bird app that gets lucky and goes viral, there are thousands of apps that take time and hard work to launch and persistence to maintain, grow and avoid the app graveyard. While we typically hear about overnight success stories, this article explores the more typical experience of an appreneur, or app entrepreneur.

I spoke with one such appreneur, Amit Murumkar, about his journey with Canvsly over the past three and a half years. Canvsly helps parents capture and store their children’s artwork for posterity (and avoid the piles of paper!).

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From Fledgling To Founder: How Designers Can Push Their Creations Into The Real World

The idea that designers are bound to be servants of other people's and companies' products is extremely pervasive. Sure, you may build your own design agency but, in the end, that agency is simply a collective effort to serve someone else. From my perspective, though, the world is waking up to the idea that designers can be founders of a product and not just create the beautiful wrapping around some engineering core.

From Fledgling To Founder: How Designers Can Push Their Creations Into The Real World

A recent study by Boston's Design Management Institute showed that design-driven businesses have outperformed the Standard & Poor's 500 by an astounding 228% over the past 10 years. These were companies that had design embedded within the company's organizational structure, design leadership present at senior levels, and a commitment to design's use as an innovation resource.

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Improving Reviews And Testimonials Using Science-Based Design

Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s overwhelming to read and digest it all, let alone to know which nuggets are gold and which are fool’s gold. For a designer or business owner or marketer, knowing who or what to listen to can be difficult.

Improving Reviews And Testimonials Using Science-Based Design

Here’s what I like to do: Find data! I like to find really smart researchers who are in the lab studying the topic du jour, interview them about their work, and then tell you all about it. Using the magic of science to improve how we solicit customers for feedback, testimonials or reviews can be a saving grace to those who would like to share happy customer reviews and remedy any lackluster experiences — in the best way possible, in fact: without sacrificing good UX or losing valuable customers.

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Lessons Learned After Shutting My Startup, Following A Six-Year Struggle

On 12 January 2015, Getwear, an integrated custom jeans company, processed its last order. After that, the company shut down. Despite coming up with a unique custom production process and outstanding jeans, we didn’t achieve much success. Several months — and a lot of discussion and dissection — later, I figured out why.

Lessons Learned After Shutting My Startup, Following A Six-Year Struggle

It all started back in 2009, when I was finishing my marketing studies in Italy. I read a well-known article by Tim O’Reilly, “What Is Web 2.0,” and was stunned by an idea of bringing the concept to the world of “real” objects, through mass customization. Enabling users to make their own products should have transferred the power to make design decisions from the hands of the few to the hands of the people — or so I thought.

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