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Posts Tagged ‘Business’.

We are pleased to present below all posts tagged with ‘Business’.

Work, Life And Side Projects

There is no doubt about it, I am a hypocrite. Fortunately nobody has noticed… until now. Here’s the thing. On one hand I talk about the importance of having a good work/life balance, and yet on the other I prefer to hire people who do personal projects in their spare time.

Do you see the problem with this scenario? How can one person possibly juggle work, life and the odd side project? It would appear there just aren’t enough hours in the day. Being the arrogant and stubborn individual I am, when this hypocrisy was pointed out to me, my immediate reaction was to endeavour to justify my position. A less opinionated individual would probably have selected one or the other, but I propose these two supposedly contradictory viewpoints can sit harmoniously together.

Work, Life And Side Projects
Can you have your cake and eat it, by working on side projects, holding down a job and still having a life beyond your computer?

To understand how this is possible we must first establish why a work/life balance is important and what role side projects play. Let’s begin by asking ourselves why it is important to have a life beyond our computers, even when we love what we do.

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Social Media Is A Part Of The User Experience

The term “social media guru” has almost become a dirty word within the Web community. In fact, despite most of us being early adopters of social networks such as Facebook or Twitter, we consider social media the purview of marketeers.

Social Media Is A Part Of The User Experience

It certainly isn’t our responsibility—we build websites, we don’t run marketing campaigns. But are we justified in this point of view? Is social media really somebody else’s responsibility?

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Quick Course On Effective Website Copywriting

Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. [Links checked February/11/2017]

Quick Course On Effective Website Copywriting

The goal of a "regular" text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something—to sign up, make a purchase, or something similar. Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself.

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What’s Going On In The WordPress Economy?

In a post on her blog last year, WordPress designer, business woman and author, Lisa Sabin Wilson, talked about how thankful she is to be part of the WordPress economy. It's an economy that thousands of people, the world over, are benefiting from (including me!). It is an economy built on free, open source software.

Smashing Special: What's Going On In The WordPress Economy?

In this article, I'm going to talk to people who are active in the WordPress economy, people from all over the globe. It's amazing to see how even in the past few years the economy around WordPress has grown, and what new, innovative, enterprises it's composed of.

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The Art Of Content Marketing

Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales. You don’t need a big budget to succeed, which is why good content marketing is the single best way to beat bigger competitors online.

The Art Of Content Marketing

Content marketing used to be about customer magazines and mailed newsletters. Now it covers blogs, email newsletters, eBooks, white papers, articles, videos and more. In this article, you will learn about content marketing techniques that you can apply to your business.

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Stop Writing Project Proposals

After several grueling days I had finally finished the proposal. I sent it off and waited for a response. Nothing. After a few weeks, I discovered that they were “just looking”. Despite the urgency and aggressive timeline for the RFP (Request For Proposal) plus the fact that we had done business with this organization before, the project was a no-go. My days of effort were wasted. Not entirely, though, because the pain of that loss was enough to drive me to decide that it wouldn’t happen again. [Links checked February/17/2017]

Stop Writing Project Proposals

I work at a Web development company and we’ve experimented with proposal writing a lot over the years. We’ve seen the good and the bad, and we have found something better. In this article I will share the pains that we have experienced in the proposal writing process, the solution we adopted, and our process for carrying out that solution. I’ll also give you guidelines to help you know when this solution is and isn’t appropriate.

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How To Recruit A UX Designer

The Web has entered an era of user-centricity. If businesses are to attract new customers and retain existing ones, they must create websites and apps that deliver intuitive and tailored experiences. Whether you run an online retailer or a not-for-profit community website, the user experience is mission critical. [Links checked February/18/2017]

How To Recruit A UX Designer

As a consequence, we have seen a real surge in the need for talented user experience (UX) designers who can help turn vision into reality. How do you attract, recruit and retain UX talent in your business?

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How To Deliver Exceptional Client Service

We often hear companies, including Web agencies, boast about how they provide exceptional client service. But how do they define exceptional? Consider this scenario. You are hired to design and develop a new website for a retail client. The client loves the design, and the pages you develop use the latest in HTML5, CSS3 and responsive design, resulting in a website that works wonderfully across browsers and devices.

How To Deliver Exceptional Client Service

The e-commerce features of the new website help the client significantly increase their online sales, and the entire project is delivered on time and on budget. Now, is this “exceptional” client service? I don’t think it is. When the client hired you, they expected that you would design and develop a great website. They also expected it would be done according to the timeline and budget set during the planning stages of the project. As successful as this project may have been for both you and the client, in the end, you did exactly what you were hired to do. You did your job.

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Guidelines For Outsourcing, Sub-Contracting and Hiring Out

From one artist to another, I know how satisfying it can be to achieve the perfect shade of a color or squeeze the most difficult font into the funkiest space. Having spent some time experimenting with these and other aspects of design, I also know how time-consuming and downright maddening it can be to do these things without enough know-how. Fortunately, there’s an easier way to solve design problems, and I wish I discovered it much earlier.


You can outsource practically anything. (Image: re-ality)

Outsourcing, sub-contracting, hiring it out: whatever you want to call it, it’s a designer’s best friend and a dirty little secret at the same time. Outsourcing not only solves design problems, it solves them cheaply, while you go off to do the things that you really want to do. Here’s how to do just that.

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