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Posts Tagged ‘Case Studies’.

We are pleased to present below all posts tagged with ‘Case Studies’.

How To Improve Conversions By Localizing An App — A Case Study On “Paper”

When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark for marketers and designers.

Design App Pages For Better Conversion: Case Study Of Paper By FiftyThree

We worked with the team at FiftyThree to test their app store landing page before they launched ads in China. After tweaking background color, graphics, screenshot order, and localization, we achieved a 33% increase in app page conversion. In this article, I’ll share some ideas about app page design. I'll also argue that dropping your assumptions and testing is the only way to find content that not only looks and reads great, but also helps your bottom line.

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Transforming Lufthansa’s Brand Strategy — A Case Study

The first time I became aware of brand inconsistency was four, maybe five years ago. Companies were extending their appearances to apps, social media and other digital channels. And so did the bank I worked for back then. Unfortunately, no style guides were available to cover these channels.

Transforming Lufthansa’s Brand Implementation Strategy: From The Online To Interactive Age, A Case Study

I remember the dilemma while writing specifications: there were some older corporate identity manuals and some static UI style guides. Then, you’d look at newer web projects and none of them reflected the guidelines. So, what was I to do? Strictly obey the guidelines and produce something that looks outdated, or adapt to modern channels and risking a user experience that diverged from existing customer touch points?

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Lessons Learned In Big App Development, A Hawaiian Airlines Case Study

Having spent over two years making it, we just pressed the “Ship” button on the new Hawaiian Airlines website. It has been the biggest project of my career, and I’ve worked with the most talented team I’ve ever worked with.

Lessons Learned In Big App Development

Everything was rebuilt from the ground up: hardware, features, back-end APIs, front end, and UX and design. It was a rollercoaster ride like no other, but we have prevailed and built what I believe to be one of the best airline-booking experiences on the web. Yes, humble, I know!

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Guide To Using WebP Images Today: A Case Study

They say a picture is worth a thousand words. But online, a picture can be worth a thousand kilobytes or more! HTTP Archive shows that images make up 64% of a web page’s total size on average. Given this, image optimization is key, especially considering that many users will abandon a request if it doesn’t load within a few seconds.

WebP Images And Performance

The problem with image optimization is that we want to keep file sizes small without sacrificing quality. Past attempts to create file types that optimize images better than the standard JPEG, PNG and GIF formats have been unsuccessful.

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How To Run A Side Project: Screenings Case Study

Did you know you have a superpower? No, I’m not talking about super-strength, sticking to walls or pushing metal claws out of your forearms (although you might have those as well, for all I know).

Screenings: A Side-Project Case Study

If you work on the web — which I assume you do if you’re reading this — your superpower is side projects. Unlike your regular job, where you have to listen to your boss or please your client, a side project lets you take on an alternate identity, one of which you’re in charge and no one can stop you.

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Mobile Navigation For Smashing Magazine: A Case Study

Since we started plodding around on this rock in space, human beings have always been dissatisfied with their environment — which is (mostly) a good thing. Otherwise we might still live in caves, fearful of the weather and worshipping the sun. It's dissatisfaction and curiosity which drive us to fix things that ain't broken.

Mobile Navigation For Smashing Magazine: A Case Study

Back in spring 2013, Smashing Magazine sported a <select> menu as its mobile navigation. It wasn't considered an anti-pattern back then and I still think it's a viable solution to the complex problem of how to build accessible and functional cross-device navigation. Brad Frost wrote a few words about the pros and cons of this pattern on his blog and I couldn't agree more.

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Approaches For Multiplatform UI Design Adaptation: A Case Study

There is no winner in the battle between iOS and Android, and we all know that. If a product succeeds on one platform, it will undoubtedly be ported to the other. Sometimes app developers don’t even bother waiting, and release apps for both platforms simultaneously. For designers this means only one thing — they will have to adapt an application’s UI and UX to another platform while ensuring a consistent design language across the product.

Three Approaches For Multiplatform UI Design Adaptation: A Case Study

There are three different scenarios for UI multiplatform adaptation: retaining brand consistency; aligning with the conventions specific to the platform; and seeking a balance between the two. We decided to analyze these three approaches by looking at the most popular apps out there so that you get some insight into what method might work best for you.

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myMail App Case Study: Developing For Apple Watch Without The Device

How do you write a useful app for the Apple Watch? In what ways does it differ from coding for iOS? And what if you don't have a Watch on hand to test with? Before the launch of the Apple Watch, our iOS team at myMail (one of the popular alternative email apps for iOS) worked tirelessly with a simulator to create a new Apple Watch app.

myMail App Case Study: Developing For Apple Watch Without The Device

We wanted the first buyers of the Apple Watch to have the opportunity to use myMail from day one. What we learned through using the simulator and creating the app — including the Apple Watch's UI quirks, passing data between devices, and the rigors of simulator-only development — is described below and (we hope) will help iOS developers get to results, faster, and avoid a few headaches down the road.

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Making Time: Redesigning A Calendar Experience For Android

In UX design, few things are more intricate than time and personal time management — only a good arsenal of mobile design patterns and information architecture principles can save you. This is the story of redesigning the UX for a popular calenda tool on Android: Business Calendar. We’ll cover designing systems, interaction design problems, scaling across screens and platforms, research, and big business decisions and their outcomes.

Making Time: Redesigning A Calendar Experience For Android

Business Calendar started out as a side project, a one-man show, and is now run by a team of eight in Berlin. The app was very successful right from the time Android entered the mainstream market, and it now has an active user base of 2 million. But instead of modernizing the design and usability regularly, the developers focused on implementing user requests and customization options.

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