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The Smashing Book #5

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Posts Tagged ‘Case Studies’.

We are pleased to present below all posts tagged with ‘Case Studies’.

Transforming Lufthansa’s Brand Strategy: From The Online To Interactive Age, A Case Study

The first time I became aware of brand inconsistency was four, maybe five years ago. Companies were extending their appearances to apps, social media and other digital channels. And so did the bank I worked for back then. Unfortunately, no style guides were available to cover these channels.

Transforming Lufthansa’s Brand Implementation Strategy: From The Online To Interactive Age, A Case Study

I remember the dilemma while writing specifications: there were some older corporate identity manuals and some static UI style guides. Then, you’d look at newer web projects and none of them reflected the guidelines. So, what was I to do? Strictly obey the guidelines and produce something that looks outdated, or adapt to modern channels and risking a user experience that diverged from existing customer touch points?

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Lessons Learned In Big App Development, A Hawaiian Airlines Case Study

Having spent over two years making it, we just pressed the “Ship” button on the new Hawaiian Airlines website. It has been the biggest project of my career, and I’ve worked with the most talented team I’ve ever worked with.

Lessons Learned In Big App Development

Everything was rebuilt from the ground up: hardware, features, back-end APIs, front end, and UX and design. It was a rollercoaster ride like no other, but we have prevailed and built what I believe to be one of the best airline-booking experiences on the web. Yes, humble, I know!

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Guide To Using WebP Images Today: A Case Study

They say a picture is worth a thousand words. But online, a picture can be worth a thousand kilobytes or more! HTTP Archive shows that images make up 64% of a web page’s total size on average. Given this, image optimization is key, especially considering that many users will abandon a request if it doesn’t load within a few seconds.

WebP Images And Performance

The problem with image optimization is that we want to keep file sizes small without sacrificing quality. Past attempts to create file types that optimize images better than the standard JPEG, PNG and GIF formats have been unsuccessful.

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How To Run A Side Project: Screenings Case Study

Did you know you have a superpower? No, I’m not talking about super-strength, sticking to walls or pushing metal claws out of your forearms (although you might have those as well, for all I know).

Screenings: A Side-Project Case Study

If you work on the web — which I assume you do if you’re reading this — your superpower is side projects. Unlike your regular job, where you have to listen to your boss or please your client, a side project lets you take on an alternate identity, one of which you’re in charge and no one can stop you.

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Mobile Navigation For Smashing Magazine: A Case Study

Since we started plodding around on this rock in space, human beings have always been dissatisfied with their environment — which is (mostly) a good thing. Otherwise we might still live in caves, fearful of the weather and worshipping the sun. It's dissatisfaction and curiosity which drive us to fix things that ain't broken.

Mobile Navigation For Smashing Magazine: A Case Study

Back in spring 2013, Smashing Magazine sported a <select> menu as its mobile navigation. It wasn't considered an anti-pattern back then and I still think it's a viable solution to the complex problem of how to build accessible and functional cross-device navigation. Brad Frost wrote a few words about the pros and cons of this pattern on his blog and I couldn't agree more.

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Approaches For Multiplatform UI Design Adaptation: A Case Study

There is no winner in the battle between iOS and Android, and we all know that. If a product succeeds on one platform, it will undoubtedly be ported to the other. Sometimes app developers don’t even bother waiting, and release apps for both platforms simultaneously. For designers this means only one thing — they will have to adapt an application’s UI and UX to another platform while ensuring a consistent design language across the product.

Three Approaches For Multiplatform UI Design Adaptation: A Case Study

There are three different scenarios for UI multiplatform adaptation: retaining brand consistency; aligning with the conventions specific to the platform; and seeking a balance between the two. We decided to analyze these three approaches by looking at the most popular apps out there so that you get some insight into what method might work best for you.

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myMail App Case Study: Developing For Apple Watch Without The Device

How do you write a useful app for the Apple Watch? In what ways does it differ from coding for iOS? And what if you don't have a Watch on hand to test with? Before the launch of the Apple Watch, our iOS team at myMail (one of the popular alternative email apps for iOS) worked tirelessly with a simulator to create a new Apple Watch app.

myMail App Case Study: Developing For Apple Watch Without The Device

We wanted the first buyers of the Apple Watch to have the opportunity to use myMail from day one. What we learned through using the simulator and creating the app — including the Apple Watch's UI quirks, passing data between devices, and the rigors of simulator-only development — is described below and (we hope) will help iOS developers get to results, faster, and avoid a few headaches down the road.

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Making Time: Redesigning A Calendar Experience For Android

In UX design, few things are more intricate than time and personal time management — only a good arsenal of mobile design patterns and information architecture principles can save you. This is the story of redesigning the UX for a popular calenda tool on Android: Business Calendar. We’ll cover designing systems, interaction design problems, scaling across screens and platforms, research, and big business decisions and their outcomes.

Making Time: Redesigning A Calendar Experience For Android

Business Calendar started out as a side project, a one-man show, and is now run by a team of eight in Berlin. The app was very successful right from the time Android entered the mainstream market, and it now has an active user base of 2 million. But instead of modernizing the design and usability regularly, the developers focused on implementing user requests and customization options.

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Product Design Unification Case Study, Part 2: “Burger-Driven” Framework

In the first part of the case study about Mail.Ru Group product design unification, I described our first approach — a mobile web framework. Aside from creating a unified visual style and interaction principles for a dozen services, we've also transformed our design process from the classic "prototype → design mock-up → HTML → implementation" approach for every screen, to a modern and more efficient framework-based approach.

Product Design Unification Case Study, Part 2:

In this second part I'll show how we have improved the same technology to embody larger versions of these products and made our "Bootstrap on steroids" more powerful. In the spring of 2012, our business unit acquired 11 content-based projects: Auto, Events Guide, Health, Horoscopes, Kids, Lady, Moto, News, Sports, TV, and Weather. Many of them are very successful in their market niche in Russia; however, they each have their own history, often with outsourced designs that led to inconsistencies.

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The Making Of “In Pieces”: Designing an Interactive Exhibition With CSS Clip Paths

Web-based interactive experiences are widely used in the modern age for a variety of reasons, predominantly for the advertising of premium high-street products and services. After discovering the little-known clip-path property of CSS, I embarked upon a five-month interactive production journey of my own with a different purpose: to raise awareness of the struggles of 30 similarly little-known endangered species.

The Making Of 'In Pieces': Designing an Interactive Exhibition With CSS Clip Paths

This article explores the inspiration for the project and aspects of how different parts were built, and I’ll dive into how you can use this greatly underrated line of CSS for your own projects.

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