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Posts Tagged ‘Case Studies’.

We are pleased to present below all posts tagged with ‘Case Studies’.

“Why We Didn’t Use A Framework” (Case Study)

When we set out to build MeetSpace (a video conferencing app for distributed teams), we had a familiar decision to make: What's our tech stack going to be? We gathered our requirements, reviewed our team's skillset and ultimately decided to use vanilla JavaScript and to avoid a front-end framework.

“Why We Didn’t Use A Framework” (A Case Study)

Using this approach, we were able to create an incredibly fast and light web application that is also less work to maintain over time. The average page load on MeetSpace has just 1 uncached request and is 2 KB to download, and the page is ready within 200 milliseconds. Let's take a look at what went into this decision and how we achieved these results.

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Filling Up Your Tank, Or How To Justify User Research Sample Size And Data

Jen is presenting her research report to a client, who runs an e-commerce website. She conducted interviews with 12 potential users. Her goal was to understand the conditions under which users choose to shop online versus in store.

Filling Up Your Tank, Or How To Justify User Research Sample Size And Data

The client asks Jen why they should trust her research when she has spoken to only 12 people. Jen explains her process to the client. She shares how she determined the sample size and collected and analyzed her data through the lens of data saturation. The client feels comfortable with the explanation. She asks Jen to continue the presentation.

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Building For Mobile: RWD, PWA, AMP Or Instant Articles?

As we look deep into 2017, one of the questions on every web developer’s mind ought to be, “What trend will define the web in 2017?” Just three years ago, we were talking about the “Year of Responsive Web Design”, and we’ve all seen how the stakes were raised when Google announced Mobilegeddon (21 April 2015) and started to boost the rankings of mobile-friendly websites in mobile search results.

Building For Mobile: RWD, PWA, AMP Or Instant Articles?

Today, as our findings indicate, responsive web design is the norm, with 7 out of 10 mobile-optimized websites being responsive, up from 5 last year, which begs the questions: What’s next? Where is it all heading? We solved the screen-size issue and had a great run for a few years — now what?

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The Realities Of User Experience Design Within The Luxury Industry

For luxury companies and upscale lifestyle service providers, excellence in experience is an essential component of the value delivered. Conceptually different from the mass market, the luxury domain relies not only on offering the highest differentiated products and services, but on delivering experiential value.

The Realities Of UX Design In The Luxury Industry

Adopting technology and embracing a digital presence through platforms and initiatives, the luxury industry today is tackling the challenge of designing an unparalleled user experience (UX) online. In this article, we’ll present a case study and share observations on the peculiarities of the UX design of a luxury lifestyle service platform and its mobile apps.

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Building “Topple Trump”, An Interactive Web-Based Quiz Game (Case Study)

Editor's Note: When it comes to elections, we are each given a choice in how to express our opinions and beliefs. Some designers and developers use their skills to further articulate their choice in one person. Here’s a glimpse into how Topple Trump!, an interactive responsive quiz game, was designed and built — combined with some valuable lessons learned along the way. This article is about techniques and strategies, so please avoid political flame in the comments.

Creating an online quiz that is simple to use, looks great and is really fun to play is one thing. Basing it on Donald Trump's polarizing presidential campaign is another.

Building 'Topple Trump', An Interactive Web-Based Quiz Game (Case Study)

The brainchild of Parallax director and developer Andy Fitch, Topple Trump! has gone on to win numerous awards. But it was a real team effort that brought the game to life. Here's a glimpse into precisely how that happened, touching on the development process, design considerations and some valuable lessons learned along the way.

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How To Improve Conversions By Localizing An App: A Case Study On “Paper”

When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark for marketers and designers.

Design App Pages For Better Conversion: Case Study Of Paper By FiftyThree

We worked with the team at FiftyThree to test their app store landing page before they launched ads in China. After tweaking background color, graphics, screenshot order, and localization, we achieved a 33% increase in app page conversion. In this article, I’ll share some ideas about app page design. I'll also argue that dropping your assumptions and testing is the only way to find content that not only looks and reads great, but also helps your bottom line.

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Transforming Lufthansa’s Brand Strategy: A Case Study

The first time I became aware of brand inconsistency was four, maybe five years ago. Companies were extending their appearances to apps, social media and other digital channels. And so did the bank I worked for back then. Unfortunately, no style guides were available to cover these channels.

Transforming Lufthansa’s Brand Implementation Strategy: From The Online To Interactive Age, A Case Study

I remember the dilemma while writing specifications: there were some older corporate identity manuals and some static UI style guides. Then, you’d look at newer web projects and none of them reflected the guidelines. So, what was I to do? Strictly obey the guidelines and produce something that looks outdated, or adapt to modern channels and risking a user experience that diverged from existing customer touch points?

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Lessons Learned In Big App Development, A Hawaiian Airlines Case Study

Having spent over two years making it, we just pressed the “Ship” button on the new Hawaiian Airlines website. It has been the biggest project of my career, and I’ve worked with the most talented team I’ve ever worked with.

Lessons Learned In Big App Development

Everything was rebuilt from the ground up: hardware, features, back-end APIs, front end, and UX and design. It was a rollercoaster ride like no other, but we have prevailed and built what I believe to be one of the best airline-booking experiences on the web. Yes, humble, I know!

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Using WebP Image Format Today

They say a picture is worth a thousand words. But online, a picture can be worth a thousand kilobytes or more! HTTP Archive shows that images make up 64% of a web page’s total size on average. Given this, image optimization is key, especially considering that many users will abandon a request if it doesn’t load within a few seconds.

WebP Images And Performance

The problem with image optimization is that we want to keep file sizes small without sacrificing quality. Past attempts to create file types that optimize images better than the standard JPEG, PNG and GIF formats have been unsuccessful.

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