Menu Search
Jump to the content X X
Smashing Conf San Francisco

You know, we use ad-blockers as well. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf San Francisco, dedicated to smart front-end techniques and design patterns.

Posts Tagged ‘Content Strategy’.

We are pleased to present below all posts tagged with ‘Content Strategy’.

Getting Practical With Microcopy

The first question clients and stakeholders seek answers to with any digital product and/or service today — and rightly so — is how to establish an effective user experience. We, as designers, however, know that good design and a good user experience are rarely achieved by fixating on one discipline, but rather by adopting a multidisciplinary approach.

Getting Practical With Microcopy

At best, it’s about finding a balance between UX, UI and interaction design, usability, accessibility, web performance (front end, back end, networking), service design and content strategy (i.e. writing copy).

Read more...

Quick Tips Creating Content Wireframes For Responsive Design

As I was leading my course in responsive web design between 2011 and 2012, I kept stumbling over the process of wireframing. My students tended to focus on the wireframe as being the end game in the planning process. They didn’t understand that responsive design focuses on how users will access the content.

How To Create Content Wireframes For Responsive Design

You can only imagine my relief when I happened to come across a video by Stephen Hay speaking at the Beyond the Desktop conference in 2012. There, in his talk on responsive design, he presented the concept of the content wireframe. This was a huge relief to me. I just knew there was a step before the process got real, but I couldn’t articulate it. In this post, I’ll describe the methods I use to get from content to responsive wireframe — and how you can, too.

Read more...

Quick Tips Design Mock-Ups Need Dynamic Content: Tools And Plugins

Nothing is perfect on the web. We can't make sure that our websites always work as intended, but we can try our best to design resilient and flexible websites that aren't that easy to break — both in terms of interface design and security. Yet neither resilience nor flexibility are usually reflected in our deliverables and mock-ups.

In practice, mock-ups usually represent a perfect experience in a perfect context with perfect data which doesn't really exist. A good example for it are “optimal" usernames which are perfectly short, fit on a single line on mobile and wrap nicely, or perfect photography that allows for perfectly legible text overlays. It's not realistic. We need to work with dynamic content in our prototypes, with both average and extremes being represented.

Read more...

Dealing With Redundant, Out-Of-Date And Trivial (ROT) Content

Publishing content to the web is expensive. I know what you're thinking: no, it's not; it costs nothing, especially when compared to print. And you would be right, from a certain point of view. The problem is that publishing is cheap. This seduces you, encouraging you to put more and more content online.

Dealing With Content ROT

In fact, the cost is so cheap that many organizations let almost any employee put content online. They install a content management system and give staff free rein. Even those who enforce standards for consistency and accuracy still produce a lot of content. After all, somebody might find that piece of content useful. But you will soon discover hidden costs. Costs that are crippling larger organizations.

Read more...

Help Your Content Go Anywhere With A Mobile Content Strategy

You’ve put a lot of thought, time and effort into creating great content, and you want users to have a great experience with your content. While you might have created the best content in the world, you don’t get to choose how users access it. That’s why it’s important to make sure your content works beautifully on every platform and device, desktop, mobile or something else entirely.

Help Your Content Go Anywhere With A Mobile Content Strategy

Before you panic, I’m not advocating that you create individual content strategies for each device or network that your content is published to. That would be crazy, and it wouldn’t necessarily work better for your users.

Read more...

Don’t Get Lost In Translation: How To Conduct Website Localization

A common mistake with localized websites is considering the translated content to be just another version of the pages in the original language. Translation isn’t everything. Of course, for the user it’s all about the content: Is the content relevant and understandable and in line with the user’s cultural context?

Don't Get Lost In Translation: How To Conduct Website Localization

From a commercial point of view, when you decide to create and maintain a multilingual website, you have to consider many more points than just translation. We’ll explore some of the issues to think about when localizing a website.

Read more...

Framing Effective Messages To Motivate Your Users

What you say in a user experience matters. How you say it matters equally. The way you frame communication, or how you say something, could be extremely effective at persuading people to start using your product (or to use it more).

Framing Effective Messages To Motivate Your Users

So, how do you frame messages effectively? This article explains how design teams can do so in a way that resonates with their users.

Read more...

How To Run A Content-Planning Workshop

Content is hard. It takes a lot of planning, collaboration and governance to produce high-quality content that meets business needs, speaks in an authentic way and targets an audience effectively.

How To Run A Content-Planning Workshop

Whether you’re an agency working with clients, or an in-house team working with others around your organization, getting people onboard with producing content is challenging. Thankfully it isn’t all doom and gloom. There is something you can do to help soothe your content woes. You can run a content-planning workshop.

Read more...

Improving Your Information Architecture With Card Sorting: A Beginner’s Guide

Information architecture (IA) is one of those buzzwords you’ve probably heard before. It refers to the organization of the information on your website and how it all fits together. When planning your IA, involve users of your website in the process as soon as you can.

Improving Your Information Architecture With Card Sorting: A Beginner's Guide

In this article, we’ll discuss card sorting, a tried and true technique for doing just that. We’ll go through some practical tips for running a card-sorting session, and also cover some examples.

Read more...

↑ Back to top