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Posts Tagged ‘Content’.

We are pleased to present below all posts tagged with ‘Content’.

Why Should We Design Emotional Systems?

Before the very first page of a book has been read, you've already analyzed it in countless ways without even noticing. The paper stock, the thickness of the binding, the aroma, the color of the type and even the texture of the cover; the very character of the book is being dissected by the hand and eye at every moment.

A Craft Of Consequences: Reader, Writer And Emotional Design

In this brief second there is a dialogue between the reader and the object. This conversation is subtle and complex, but for most people it is entirely subconscious. This is because we rarely think about these things  —  we feel them instead.

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A User-Centric Guideline To Product Pages

Product pages for e-commerce websites are often rife with ambitious intentions: Recreate the brick-and-mortar shopping experience. Provide users with every last drop of product information. Build a brand persona. Establish a seamless checkout process.

It Works For You: A User-Centric Guideline To Product Pages

As the “strong link in any conversion,” product pages have so much potential. We can create user-centric descriptions and layouts that are downright appropriate in their effectiveness: as Erin Kissane says, “offering [users] precisely what they need, exactly when they need it, and in just the right form.”

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Fluidity Of Content And Design

Have you read Where the Wild Things Are? The storybook has fluidity of content and design figured out. It goes that one night, protagonist Max “wore his wolf suit and made mischief of one kind or another.” He hammers nails into walls, pesters a small dog. Author Maurice Sendak doesn’t explain these hijinks textually for the reader. The mischievous acts are illustrated on the right-hand pages. Readers make the narrative connections for themselves.

Photo of Where the Wild Things Are

The words and pictures depend on each other for completeness. Web designers can employ the same complementary dependence of graphic and text in their own work. It encourages a sense of belonging and can create strong first impressions, which are often essential to effective Web design.

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The Role Of Design In The Kingdom Of Content

If content sits at the top of the food chain, why do we spend so much time talking about the finer points of design? Every day we debate, experiment with and discuss topics that easily fall into the category of aesthetics, enhanced functionality and layout; in fact, relatively rarely do we talk about content. Nevertheless, even though we should concede that content is king in this realm, this doesn’t mean that design should be devalued.

The Combine

It may seem logical that the user experience lives and dies by how the user relates on an emotional level to the content on a website. But this is not necessarily the case. From a design perspective, our job is to maximize the value of every visitor, whether they love the content or hate it. The role of a UX designer is not always to make everyone feel all warm and fuzzy inside.

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Design With Dissonance

You might consider yourself knowledgeable, but you’ve probably never heard of this powerful communication and design technique that I’m about to share. I’m sure you’ve seen it in practice but never knew it was working on you — that’s how good it is. I’m here to shed light on this technique so that you can use it as a approach to your design or writing.

Spent - For Cover

See what I did there? I introduced you to dissonance by using the technique itself. If used correctly, it can enhance your approach to design and copywriting in certain projects. Welcome to designing with dissonance!

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Content Prototyping In Responsive Web Design

Michelangelo once said, "The best of artists has no conception that the marble alone does not contain within itself." Translate this to the world of Web design and you might say, "No matter how great a designer you are, you’re only as good as your content." While the reality of client work sometimes makes it challenging to gather and produce content prior to starting the design, this is now widely accepted as being necessary.

You may have heard this referred to as “content-driven design.” I’m not the first to suggest that our current approach to responsive Web design could be improved by imparting a bigger role to content in determining how our websites respond. However, I haven’t seen many (if not any) practical explanations on how to do this. I’d like to start this conversation by introducing a theoretical concept called a “content prototype.”

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Behind The Scenes Of Nike Better World – Storytelling Experience

Perhaps one of the most talked about websites in the last 12 months has been Nike Better World. It's been featured in countless Web design galleries, and it still stands as an example of what a great idea and some clever design and development techniques can produce.

screenshot

In this article, we’ll talk to the team behind Nike Better World to find out how the website was made. We'll look at exactly how it was put together, and then use similar techniques to create our own parallax scrolling website. Finally, we'll look at other websites that employ this technique to hopefully inspire you to build on these ideas and create your own variation.

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5 Copywriting Errors That Can Ruin A Company’s Website

No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiveness with which a website converts visitors hinges on words. If a new website is going to hit all the right notes, its content must be just as well crafted as its design and programming.

However, as you might imagine, there are many ways to go wrong with content in a Web development project. The errors discussed in this article have the potential to undo a website and are issues that I run up against time and time again in my nearly 12 years of producing Web content. Half the battle in avoiding these traps is simply recognizing them: all too often, content is handled as an afterthought, hurriedly completed to meet a project’s deadline.

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Content Strategy: Optimizing Your Efforts For Success

Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. Even so, as crucial as content strategy is, conveying its gravity to a big audience, or to key administrators, is often hard. Being so inherently complex, it’s often easiest to tackle by example.

Content Strategy: Optimizing Your Efforts For Success

My first job as a Web content writer involved creating a campaign that promoted holiday spending and travel. I came up with clever tag lines that incorporated lyrics from Bing Crosby Christmas jingles. I thought I was doing great work, and when I got an email from my boss to discuss the campaign, I assumed I would get a pat on the back.

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