Menu Search
Jump to the content X X
Smashing Conf Barcelona 2016

We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. upcoming SmashingConf Barcelona, dedicated to smart front-end techniques and design patterns.

Posts Tagged ‘Customer Experience’.

We are pleased to present below all posts tagged with ‘Customer Experience’.

How To Offer More Personal Customer Support Through Effective Automation

Robots are great for cleaning the floor and are perfect for exploring the moon. They’re just not that great at customer support. The last thing your customers want is another “We received your message” email or “Thank you for holding” recording. Robots only succeed in making customers feel like another number, a dubious accomplishment for your team. They’re the opposite of the personal touch that effective support is supposed to be all about.

How To Offer More Personal Customer Support Through Effective Automation

It’s not that robots are useless. They’re great at repetitive tasks, perfect for finding data and remembering anything you’ve ever written down. As sidekicks, robots can help offer more personalized support, doing the tedious parts of support so that you can focus on actually solving problems. You just have to give them the right job. Here’s how to find the perfect job for your robots, so that you can automate support and offer more personalized, hands-on support at the same time.


Privacy Guidelines For Designing Personalization

For interaction designers, it’s becoming common to encounter privacy concerns as part of the design process. Rich online experiences often require the personalization of services, involving the use of people’s information.

Privacy For Personalization

Because gathering information to personalize a customer experience can interfere with the overall experience — with negative consequences for the business — how do we navigate this increasingly difficult territory? What are the guidelines to follow when using data to personalize digital experiences, and how can organizations help people feel comfortable with personalization services that research clearly shows people want?


Creating A Website Data Report: Three Degrees Of Separation

Having a comprehensive data report about your website is like having a Rosetta Stone to guide your decision-making process over the lifetime of the website. A powerful report combines data gathered from a variety of sources, including observation of and interviews with users, and analysis of the website’s analytics.

Creating A Website Data Report: Three Degrees Of Separation

Assembling this information into one place will help you to make effective design decisions and determine key priorities and will strengthen your position when working with stakeholders. The goal is to put the key insights from your research of a website into a single document. The report would consolidate the most important discoveries from a variety of research techniques and would help you to identify trends.


Idiots, Drama Queens and Scammers: Improving Customer Service with UX

User experience design isn’t just about building wireframes and Photoshop mock-ups. It extends to areas that you wouldn’t necessarily think are part of the discipline.

Idiots Button

For example, your customer service department can have a huge impact on your website’s overall user experience. Similarly, the design of your user experience could have an awfully big effect on your customer service department. Of course, not all of your users will interact with the customer service department, but for those who do, their experience can improve or destroy the customer relationship.


Taking A Customer From Like To Love: The UX Of Long-Term Relationships

"What do you mean improve? I charged him correctly didn't I?". My manager looked at me disappointed. "Yes, Des, you charged him correctly. But a vending machine can do that too. They show up on time, they're more accurate, I don't pay them by the hour and they're never hungover. Your job is to do something that a vending machine can't do. Your job is to make our customers happy. Give them a good experience. Bring them back here again. Get it?"

Taking Customers From Like to Love

MBAs call this "customer experience", though when it's spelled out it sounds more like common sense. And like most common sense it's rarely that common. Especially in the world of subscription software where we need customers to stick around. User experience designers are great at making software friendly and usable to new customers.


↑ Back to top