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Posts Tagged ‘Design Principles’.

We are pleased to present below all posts tagged with ‘Design Principles’.

Improve Your Designs With The Principles Of Continuation And Common Fate (Part Three)

Creating an effective web design is like putting a puzzle together, with the various parts coming together to tame the chaos and form a whole, well-organized design. At the foundation of this organization are the gestalt grouping principles.

Improve Your Designs With The Principles Of Continuation And Common Fate (Part Three)

In the first two parts of this series, we looked at the principles of similarity and proximity to understand how elements can be organized by their relatedness to other elements, and we looked at the principles of closure and figure-ground to understand how relationships are formed through the use of positive and negative space. In the final part of this series, we’ll focus on the principles of continuation and common fate, which involve movement, both implied and animated, to create relationships.

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Improve Your Designs With The Principles Of Closure And Figure-Ground (Part 2)

Have you ever wondered how elements come together to create successful designs? It’s no accident that compelling design just seems to work. What most of these designs have in common is the use of gestalt grouping principles to organize information that helps us understand the relationships and differences between elements. As designers, we can use these principles to create our own engaging and successful work.

Improve Your Designs With The Principles Of Closure And Figure-Ground (Part 2)

In the first part of this series, we focused on the principles of similarity and proximity to understand how the gestalt principles work in creating relationships between elements. Next, we’ll focus on the principles of closure and figure-ground, which play with positive and negative space to build relationships and create wholes with the sum of their parts. As in the first article, we’ll look at how the principles work and then move on to real-world examples to illustrate them in use.

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Improve Your Designs With The Principles Of Similarity And Proximity (Part 1)

The perceptual process enables us to perceive the world through our senses of sight, smell, sound, taste and touch. In particular, our visual system processes vast amounts of information in its environment. Rather than perceiving elements separately, our brain organizes patterns, objects and shapes into whole forms that we can understand.

Improve Your Designs With The Principles Of Similarity And Proximity (Part 1)

The gestalt grouping principles of visual perception describe this organization as a set of principles that explain how we perceive and organize this huge amount of visual stimuli. The gestalt principles – similarity, proximity, closure, figure-ground, continuance and common fate – are a popular tool used by designers for visually organizing information.

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Part Seven Design Principles: Compositional Balance, Symmetry And Asymmetry

A balanced composition feels right. It feels stable and aesthetically pleasing. While some of its elements might be focal points and attract your eye, no one area of the composition draws your eye so much that you can’t see the other areas.

Design Principles: Compositional Balance, Symmetry And Asymmetry

Balancing a composition involves arranging both positive elements and negative space in such a way that no one area of the design overpowers other areas. Everything works together and fits together in a seamless whole. The individual parts contribute to their sum but don’t try to become the sum.

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Part Six Design Principles: Compositional Flow And Rhythm

When someone lands on a page of your site what do you want that person to do? Where do you want them to look? What information do you want your visitors to notice and in what order? Ideally, you want people to see your most important information first and your next most important information second.

Design Principles: Compositional Flow And Rhythm

You want potential customers to see the copy that will convince them to buy before they see the "Buy Now" button. You want people to be presented with the right information at the right time, and one way to do that is to control the flow of your composition. Compositional flow determines how the eye is led through a design: where it looks first, where it looks next, where the eye pauses, and how long it stays.

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Part Five Design Principles: Dominance, Focal Points And Hierarchy

Has a client ever asked you to make the logo bigger? Maybe they asked that just after you completed their request to make a heading bigger. The new heading stands out, but now the logo is too small in comparison and isn’t getting noticed. The clients wants to make the logo bigger.

Design Principles: Dominance, Focal Points And Hierarchy

Of course, now that the logo and heading are bigger, both are going to attract more attention than the main call-to-action button, which will need to be made bigger. And once the button is bigger, the heading is going to start looking small again.

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A Frank Lloyd Wright Approach To Digital Design

Frank Lloyd Wright was a century ahead of his time. He was a pioneer, an avant-garde architect who broke free of the traditions of his era. His views on materials, form, function, space and environment define his iconic works. These ideals and principles are still used in architecture today, and his buildings have stood the test of time, remaining relevant even in today’s digital age.

A Frank Lloyd Wright Approach To Digital Design

I find a lot of inspiration in Wright’s timeless work. As designers, we’re frequently asked to create digital experiences (especially in software) that will have a lifespan of 5 to 10 years. This is an eternity in “digital” time, and it has made me ponder the future. What kind of devices will people be using in the next few decades? What interaction patterns will we be using in 25 years? 50 years?

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Part Four Design Principles: Visual Weight And Direction

Every element on a web page exerts a visual force that attracts the eye of the viewer. The greater the force, the more the eye is attracted. These forces also appear to act on other elements, imparting a visual direction to their potential movement and suggesting where you should look next.

Design Principles: Visual Weight And Direction

We refer to this force as visual weight and to the perceived direction of visual forces as visual direction. Both are important concepts to understand if you want to create hierarchy, flow, rhythm and balance in your composition.

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Part Three Design Principles: Connecting And Separating Elements Through Contrast And Similarity

Similarity and contrast, connection and separation, grouped and ungrouped are all ways to describe the varying sameness and difference between elements. Based on the information they carry, we’ll want some elements to look similar, to indicate that they are related in some way. We’ll also want to show that some elements are different and belong to different groups.

Design Principles: Connecting And Separating Elements Through Contrast And Similarity

Key to showing both is the visual characteristics of elements and their relationships. If two elements are related in some way, then they should show similar visual characteristics. If the elements are different, then they should look different.

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