Posts Tagged ‘E-Commerce’.
We are pleased to present below all posts tagged with ‘E-Commerce’.
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We are pleased to present below all posts tagged with ‘E-Commerce’.
If you've managed to sell a product to a customer, use this opporunity to present further attractive offers to the customer. The topic "behavioral targeting", a technique that uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that customers. Many advertisers believe that this technique can dramatically help to boost the conversion rate.
Behavioral targeting is probably currently the most discussed advertising strategy. However, it is not clear if it possible to derive some meaningful customers' preferences and future behavior out of the earlier purchasing history. Wrong adjustments – based upon the browsing history – can significantly decrease the conversion rate as well.Read more...
In eCommerce usability improvements usually have a huge impact on conversion rates. However, usability doesn't only mean better visual guide or better site hierarchy. It also means a better communication with potential customers using a professional, trustworthy design, delivering the right information at the right time and communicating with users instead of throwing ad-slogans at them.
In this article you'll learn what to consider when preparing a perfect landing page for your product, how to focus user's attention on the most important parts of your sites and also how you can use videos and user ratings to improve your conversion rates.Read more...
Sometimes small changes can have huge effects. Concerning conversion rates, which is the proportion of website visitors who submit their contact information or make a purchase, better Web design leads directly to greater revenue.
Most online store designers who want to optimize their conversion rates only concentrate on the “inner” part of the shopping process, the sales funnel. They focus on product pages, the shopping cart and check-out-process. This is good, but not necessarily sufficient. It is equally important that advertisements convert – just as the simple fact that users find the URL and that both (ads and URLs) perfectly fit the image conveyed by the landing page. Sound practices make for the most successful conversions.
There are thousands of tips and tricks for increasing conversion rates. There are various marketing techniques that aim at simplyfing the purchasing and the checkout processes. This article is the first part of our new 3-part-series "Optimizing Conversion Rates" that covers most important strategies and techniques that will help you boost your conversion rate. The second part will be published next week, and the last part will be published the week after that. The first article deals with "proper" advertising, building up trust and credibility and the handling of shipping costs.Read more...
Last week we presented 8 Useful Tips To Help Your Website Convert – we discussed various rules and guidelines from marketing, such as subliminal suggestion, prevention of choice paralysis, AIDA-principle, attention guide and the Gutenberg rule. The main idea was to help designers and developers create a design that would help the site to grow and become a success the financial point of view.
This article presents further principles and rules that will help your site convert. Among other things, we cover A/B testing, footnotes, testimonials, feature lists, the sign-up process and typography. You may be interesting in the following related posts:
As we see more and more businesses move their services online, and even more that begin their life on the Web, a greater need arises for websites that are designed and built to sell. A great-looking website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren't enough to sell the products or services on offer. For that, you need to introduce the element of marketing.
Research shows that objects and images you see around you can prime you for certain behaviors. For example, a study on children showed that after being shown a Santa Claus cap, they were more likely to share candy with others. The cap embodied the concept of sharing and giving in their minds, and exposure to it primed them for regarding sharing more positively. The same study also exposed kids to a “Toys ‘R’ Us” logo, which had the opposite effect of the Santa Claus cap, making them less likely to share their candy.
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When was the last time you called customer support because you were having problems checking out online? Probably never! Cart abandonment rate is at around 60%, and most of it happens before the user even begins the checkout process. Sometimes, convincing your customers to trust you is your biggest challenge.
There is no “Consumer Trust for Dummies,” but as eCommerce designers, we need to focus on some fundamentals. The following topics may seem as obvious as walking into a seven-foot Wookie, but rest assured you will find plenty of websites with a mouth full of fur.
If your core demographic is women between the ages 35 and 65 who have an annual income of $60,000+, you would treat them different than the 18- to 25-year-old male demographic. First and foremost in e-tail: forcing your visitor to think is a bad idea. When creativity stops being subjective and can be measured by a dollar amount, making sure you're designing for the customer is a no-brainer.Read more...
For website owners who are evaluating e-commerce solutions, there are several good options for powering websites and shopping carts. Regardless of which option you chose, deciding on a design brings with it even more decisions to make. Of course, a custom design is always an option, but for those who want to keep costs down, templates are a popular choice. Premium e-commerce themes are easy to find, but they can be expensive. Free e-commerce templates are difficult to find, and quality free templates are even harder to find.
We've done the research for you, and in this post we present 35 of the highest-quality free e-commerce templates available. There are templates specifically for WordPress, Prestashop, osCommerce, Magento, Zen Cart, CubeCart, and CRE Loaded, as well as a number of general e-commerce templates. Please notice that these templates aren't intended to be used 1:1, but should rather be used as a skeleton for your own shop and hence saves a lot of work, because otherwise you would have to start from scratch.Read more...
Many e-commerce sites these days tend to be loaded down with too much information on their landing pages. The reasoning for cluttered e-commerce sites is simple: the more information you can cram on the page, the more the user will buy. Unfortunately, web buyers are a finicky bunch.
Jacob Nielson reports that while shopping and browsing online. Instead of spending their time going to a site’s homepage and finding the content by categories or other product recommendations, most shopping is done by quick Google searches. If the user can’t find what she’s looking for right away, she’s gone.
It’s crucial to have simple web designs to allow the user to quickly find the information they need, especially if you are selling a product. If the page is cluttered with useless text, widgets or unrelated products, the site becomes meaningless.
However, it’s become a common practice to do just the opposite. e-commerce sites have taken this “scatter shot” approach of trying to slap the potential buyer with as many options as possible. Instead of making the landing page solely about one product, sites usually clutter the page with unnecessary information, ads and related products.Read more...