Menu Search
Jump to the content X X
Smashing Conf Barcelona

You know, we use ad-blockers as well. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf Barcelona, dedicated to smart front-end techniques and design patterns.

Posts Tagged ‘Marketing’.

We are pleased to present below all posts tagged with ‘Marketing’.

10 Harsh Truths About Corporate Blogging

I have reached the conclusion that most organizations have a blog simply because they feel they should. Many marketing departments fail to “get” blogging and have poorly visited blogs with few comments. Because their blog fails to perform, they conclude that blogging is an ineffective marketing tool and either remove it entirely or leave it to languish.

A screenshot of the 37Signals blog showing a large number of comments

However, it does not need to be this way. Corporate blogs can be a powerful communication tool that builds brand awareness and nurtures a sense of engagement. You only need to look at the vibrant community surrounding the 37Signals blog to know that corporate blogging can work.

Why are most corporate blogs failing and why do the few succeed? To answer these questions, we need to face a few harsh truths about corporate blogging.

Read more...

Useful Glossaries For Web Designers and Developers

In a day in age where there are just as many freelancers as there are university educated designers, developers, and all around web gurus, it is amazing to me how much many of us don’t know or have forgot about our trade. As a self-taught designer, I will admit to you upfront that there is a lot I don’t know when it comes to official jargon or certain aspects of things like typography and graphic design. It is these reasons that I call upon glossaries from time to time.

glossary

But glossaries aren’t just for brushing up on old terms or for calling upon while you learn new things. They can also make a great reference point for your customers. I am sure we have all had clients who thought they knew what they were talking about when it came to SEO or web design. When you try to explain to these clients that they don’t know what they are talking about, the end result can sometimes turn ugly or at least bring on an unwanted headache. In these situations it is handy to have a glossary at hand to point your clients to. This way they can see that they were mistaken and you get the satisfaction of your own personal “I told you so.”

Last week we presented Web Design Industry Jargon: Glossary and Resources, a general guide to industry terms that should get you well on your way to understanding what web designers are talking about. In this post we go into detail in each single area of web design such as typography, usability, marketing, Photoshop, wordpress, graphic design, CSS, XHTML, DOM, JavaScript, print design, SEO, social media, software development, Twitter and further areas.

Read more...

↑ Back to top