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Posts Tagged ‘Strategy’.

We are pleased to present below all posts tagged with ‘Strategy’.

How We Started Releasing Features Twice As Fast (Case Study)

When businesses rely on your app for their day-to-day work, you have to be agile enough to quickly address their needs. If you don’t, others definitely will. In the unforgiving world of SaaS, delaying a critical feature (or rushing a bug-ridden piece of code) will mean losing clients. A solid agile workflow can make all the difference.

How We Started Releasing Features Twice As Fast: A Case Study

We’re the team behind Active Collab, a project-management app with an ever-growing set of features and a sizeable user base. This means that even the smallest change in functionality will affect a large number of people. Therefore, the development process needs to run smoothly and up to a standard, with delays reduced to a bare minimum.

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How To Roll Out New Features Without Hurting Loyal Users

“Be agile; release early; release often.” We know the drill. But is it strategically wise to keep rolling out features often? Especially once a product you’re building reaches a certain size, you probably don’t want to risk the integrity of your application with every new minor release.

The UI Stack

The worst thing that can happen to your product is that loyal users, customers who have been using that one little feature consistently over the years, suddenly aren’t able to use it in the same convenient way. The change might empower users more, but the experience becomes less straightforward.

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Transforming Lufthansa’s Brand Strategy — A Case Study

The first time I became aware of brand inconsistency was four, maybe five years ago. Companies were extending their appearances to apps, social media and other digital channels. And so did the bank I worked for back then. Unfortunately, no style guides were available to cover these channels.

Transforming Lufthansa’s Brand Implementation Strategy: From The Online To Interactive Age, A Case Study

I remember the dilemma while writing specifications: there were some older corporate identity manuals and some static UI style guides. Then, you’d look at newer web projects and none of them reflected the guidelines. So, what was I to do? Strictly obey the guidelines and produce something that looks outdated, or adapt to modern channels and risking a user experience that diverged from existing customer touch points?

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Lessons Learned After Shutting My Startup, Following A Six-Year Struggle

On 12 January 2015, Getwear, an integrated custom jeans company, processed its last order. After that, the company shut down. Despite coming up with a unique custom production process and outstanding jeans, we didn’t achieve much success. Several months — and a lot of discussion and dissection — later, I figured out why.

Lessons Learned After Shutting My Startup, Following A Six-Year Struggle

It all started back in 2009, when I was finishing my marketing studies in Italy. I read a well-known article by Tim O’Reilly, “What Is Web 2.0,” and was stunned by an idea of bringing the concept to the world of “real” objects, through mass customization. Enabling users to make their own products should have transferred the power to make design decisions from the hands of the few to the hands of the people — or so I thought.

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Introducing RAIL: A User-Centric Model For Performance

There’s no shortage of performance advice, is there? The elephant in the room is the fact that it’s challenging to interpret: Everything comes with caveats and disclaimers, and sometimes one piece of advice can seem to actively contradict another. Phrases like “The DOM is slow” or “Always use CSS animations” make for great headlines, but the truth is often far more nuanced.

RAIL Performance Model

Take something like loading time, the most common performance topic by far. The problem with loading time is that some people measure Speed Index, others go after first paint, and still others use body.onload, DOMContentLoaded or perhaps some other event. It’s rarely consistent. When it comes to other ways to measure performance, you’ve probably seen enough JavaScript benchmarks to last a lifetime. You may have also heard that 60 FPS matters. But when? All the time? Seems unrealistic.

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Selling The Value Of The Web To Small-Town Clients

Selling your services as a freelancer or a small shop is tough enough as it is. Selling to a small-town business that might not even see the need for a website adds an extra level of difficulty in turning a profit.

Selling The Value Of The Web To Small-Town Clients

I’ve provided web design services to small-town businesses for the past few years, having had many happy outcomes, but also a lot of negative experiences from which I’ve learned hard lessons. One of the most important things I’ve learned is how to sell the value of the web. Many of my clients needed to be convinced that a website would actually be good for their business. A lot of them were almost naive about the web and about the impact and reach that a professional website and online strategy would have for their small business, even one whose target market lies within a 15-kilometer radius.

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Why We Shouldn’t Make Separate Mobile Websites

There has been a long-running war going on over the mobile Web: it can be summarized with the following question: "Is there a mobile Web?" That is, is the mobile device so fundamentally different that you should make different websites for it, or is there only one Web that we access using a variety of different devices? Acclaimed usability pundit Jakob Nielsen thinks that you should make separate mobile websites. I disagree.

Why We Shouldn't Make Separate Mobile Websites

Jakob Nielsen, the usability expert, recently published his latest mobile usability guidelines. He summarizes, "Good mobile user experience requires a different design than what's needed to satisfy desktop users. Two designs, two sites, and cross-linking to make it all work."

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Responsive Web Design Techniques, Tools and Design Strategies

Back in January, we published an article on responsive design, “Responsive Web Design: What It Is and How to Use It.” Responsive design continues to get a lot of attention, but considering how different it is from the “traditional” way of designing websites, it can be a bit overwhelming for those designers who have yet to try it.

To that end, we've compiled this roundup of resources for creating responsive website designs. Included are tutorials, techniques, articles, tools and more, all geared toward giving you the specific knowledge you need to create your own responsive designs.

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Picking A Mobile Support Strategy For Your Website

The number of people browsing the Web from a mobile device has more than tripled since 2009, and it is sure to continue growing, with browser platforms such as iOS and Android offering mobile browser support that is almost identical to what we have come to expect from a desktop experience. As the mobile consumer market continues to grow, so will the aspirations of individuals and companies who look to embrace what the mobile Web has to offer.

Screenshot

With this in mind, many website owners have begun to develop a strategy for providing information and services to their mobile visitors. However, mobile strategies can vary massively from website to website, depending on what the company wants to offer visitors. For example, eBay’s strategy will be very different from an individual’s strategy for a portfolio website, which might simply be to improve readability for those viewing on a mobile device.

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