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Posts Tagged ‘Studies’.

We are pleased to present below all posts tagged with ‘Studies’.

Web Form Design Patterns: Sign-Up Forms, Part 2

Last week we have presented first findings of our web forms survey. The main objective of the survey was to provide designers and developers with some intuition of how effective web forms are designed; we also presented some guidelines of how an effective and user-friendly web form can be achieved. [Content Care Nov/11/2016]

Screenshot

We have focused on sign-up forms as we wanted to consider further crucial forms (e.g. checkout forms) separately. Afterwards we've gone through each and every one sign-up form of the selected sites and analyzed the design approaches implemented in these forms. Below we present the second part of our findings — the results of our survey among web-forms of 100 popular web-sites where web-forms (should) matter.

Please notice that this post is not about checkout forms — that's a topic for another discussion, we may consider them separately in one of the upcoming posts. We would like to thank Wufoo for providing us with a framework to conduct our survey.

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Web Form Design Patterns: Sign-Up Forms

If you want to maximize the revenue of your service you need to maximize completion rates of your web forms. Unless you have some revolutionary ideas to impress your visitors at first glance, it is not enough to simply enable users to sign up on your site. To make it possible for the service to reach a maximal exposure we, designers, need to provide users with a good user experience. We need to invite them, describe to them how the service works, explain to them why they should fill in the form and suggests the benefits they'll get in return. And, of course, we should also make it extremely easy for them to participate. [Content Care Nov/15/2016]

However, designing effective web forms isn't easy. And it has one simple reason: nobody likes to fill in forms — neither offline nor online. Therefore, as designers, we need to figure out sound design decisions to make the form completion easy, intuitive and painless.

Web Form Design Patterns

But how exactly can we figure out these decisions? Where should the link to the form be placed in the layout? How should we design it? How should we highlight the labels and how should we align them? How do web form design patterns look like in modern web-sites? These were exactly the questions we've asked ourselves. And to get the answers we've conducted a survey.

Below we present findings of our survey of current web form design patterns — the results of an analysis of 100 popular web-sites where web-forms (should) matter. We have decided to start with sign-up forms first. We present the first part of our findings below; the second part of the survey results will be published next week.

Update: the second part of the survey results is now also published: Web Form Design Patterns: Sign-Up Forms Part 2.

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30 Usability Issues To Be Aware Of

You don't have to agree upon everything. As a professional web developer you are the advocate of your visitors' interests and needs; you have to protect your understanding of good user experience and make sure the visitors will find their way through (possibly) complex site architecture. And this means that you need to be able to protect your position and communicate your ideas effectively — in discussions with your clients and colleagues. In fact, it's your job to compromise wrong ideas and misleading concepts instead of following them blindly. [Content Care Oct/11/2016]

In this context nothing can support you more than the profound knowledge of fundamental issues related to your work. But even if you know most of them it's important to know how to name these concepts and how to refer to them once they appear in the conversation. Furthermore, it's always useful to have some precise terms ready to hand once you might need them as an argument in your discussions.

Eye-Tracking
Eye-Tracking: Source.

In this article we present 30 important usability issues, terms, rules and principles which are usually forgotten, ignored or misunderstood. What is the difference between readability and legibility? What exactly does 80/20 or Pareto principle mean? What is meant with minesweeping and satisficing? And what is Progressive Enhancement and Graceful Degradation? OK, it's time to dive in.

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