CategoryUsability

March 9, 2026 — Many product teams still lean on usability improvements and isolated behavioral tweaks to address weak activation, drop-offs, and low retention – only to see results plateau or slip into shallow gamification. Anders Toxboe updates persuasive design for today’s reality, clarifying what has actually held up over the last decade. Read more…

November 27, 2025 — CAPTCHAs were meant to keep bots out, but too often, they lock people with disabilities out, too. From image classification to click-based tests, many “human checks” are anything but inclusive. There’s no universal solution, but understanding real user needs is where accessibility truly starts. Read more…

May 2, 2025 — WCAG is evolving. Since 1999, the Web Content Accessibility Guidelines have defined accessibility in binary terms: either a success criterion is met or not. But real user experience is rarely that simple. WCAG 3.0 rethinks the model — prioritizing usability over compliance and shifting the focus toward the quality of access rather than the mere presence of features. Could this be the start of a new era in accessibility? Read more…

February 19, 2025 — Eduard Kuric discusses the significance and role of context in the creation of relevant follow-up questions for unmoderated usability testing, how an AI tasked with interactive follow-up should be validated for its capability to incorporate such context, and what the potential — along with the risks — of AI interaction in usability testing. Read more…

July 19, 2024 — WCAG provides guidance for making interactive elements more accessible by specifying minimum size requirements. In this article, Eric Bailey discusses the nuances of interactive element sizes and clarifies what it looks like to provide accessible interactive experiences using WCAG-compliant target sizes. Read more…

May 6, 2024 — In this article, Eduard Kuric discusses mouse interaction data, what kind of magic can be done with it, and some of the hidden pitfalls to watch out for so you get a head start incorporating them in your solutions. Read more…

February 19, 2024 — Accessibility goes beyond making products user-friendly. It can significantly impact the quality of life for people with disabilities. Kate Kalcevich shares lessons she learned from assistive technology users — challenges and barriers they encounter on mobile devices. Read more…

December 6, 2023 — Five-second testing is a popular method of usability research used in the industry, yet in essence, its core belief boils down to virtually a superstition. Eduard Kuric looks under the hood at how first impressions are affected by various factors and how UX researchers and product owners can ensure that the user’s first steps can get off on the right foot. Read more…

October 26, 2023 — Inuit (short for “Interface Usability Instrument”) is a new questionnaire you can use to assess the usability of your user interface. It has been designed to be more diagnostic than existing usability instruments like, e.g., SUS and for use with machine learning, all the while asking fewer questions than other questionnaires. This article explores how and why Inuit has been developed and why we can be sure that it actually measures usability, and reliably so. Read more…

July 18, 2023 — With an estimated one in every eight individuals worldwide surpassing the age of 60, who are actively adopting online shopping, the need for user-friendly interfaces tailored to their needs becomes apparent. Explore the guidelines to help you design inclusive products for all, particularly for an older audience and your future self. Read more…