Posts Tagged ‘Usability’.
We are pleased to present below all posts tagged with ‘Usability’.
We are pleased to present below all posts tagged with ‘Usability’.
Selling online can open up huge new markets for many businesses. When your store can be open 24/7 and you can reach a global market without the costs of mailings and call centers, it can be a huge boon to your business. But there are plenty of things to consider when designing an ecommerce site. It's not as simple as throwing up some shopping cart software and plopping products into a database.
There are tons of mistakes that online retailers make every day, all of them avoidable with a little careful planning. And even if you're already committing some of these mistakes, most of them are easy enough to fix. Avoiding them will greatly improve the experience of your customers.
Below are 15 of the most common mistakes that e-commerce sites make, as well as advice on how to avoid or fix them. Take the advice under consideration before embarking on a new e-commerce project or when thinking over your current ecommerce site, and make efforts to follow the recommendations outlined here.Read more...
Clean. Easy to use. User-friendly. Intuitive. This mantra is proclaimed by many but often gets lost in translation. The culprit: complexity. How one deals with complexity can make or break an application. A complex interface can disorient the user in a mild case and completely alienate them in an extreme case. But if you take measures first to reduce actual complexity and then to minimize perceived complexity, the user will be rewarded with a gratifying experience.
We recently faced this very challenge while designing two Web-based applications, including an enterprise-level content management system. What follows are several techniques that have helped us streamline complex applications into lightweight user experiences.
The first weapon for fighting the villain of complexity is a hatchet. Studies have found that 80% of users use only 20% of software features. Not only are all those unused features a waste of development time, but they frequently detract rather than add value by making the application more difficult to use. Applications that try to do everything often struggle to do anything well.Read more...
Everyone would agree that usability is an important aspect of Web design. Whether you're working on a portfolio website, online store or Web app, making your pages easy and enjoyable for your visitors to use is key. Many studies have been done over the years on various aspects of Web and interface design, and the findings are valuable in helping us improve our work. Here are 10 useful usability findings and guidelines that may help you improve the user experience on your websites.
A study by UX Matters found that the ideal position for labels in forms is above the fields. On many forms, labels are put to the left of the fields, creating a two-column layout; while this looks good, it's not the easiest layout to use.
Why is that? Because forms are generally vertically oriented; i.e. users fill the form from top to bottom. Users scan the form downwards as they go along. And following the label to the field below is easier than finding the field to the right of the label.Read more...
Though many computer applications and operating systems make use of real-world metaphors like the desktop, most software interface design has little to do with how we actually experience the real world. In lots of cases, there are great reasons not to directly mimic reality. Not doing so allows us to create interfaces that enable people to be more productive, communicate in new ways, or manage an increasing amount of information. In other words, to do things we can't otherwise do in real life.
But sometimes, it makes sense to think of the real world as an interface. To design user interactions that make use of how people actually see the world -to take advantage of first person user interfaces.
First person user interfaces can be a good fit for applications that allow people to navigate the real world, "augment" their immediate surroundings with relevant information, and interact with objects or people directly around them.Read more...
Shopping online can be a great experience. You don't have to leave the comfort of your home and you can quickly compare and read about all the competing products in order to pick the best one for you. But it can also be a little frustrating if the process isn't designed correctly.
Looking around for that checkout link, having to fill out registration forms and then being told the product is out of stock isn't going to make your day. Spend a little bit of time fine tuning your checkout process and polishing off the user experience and you'll be rewarded with happier customers and more sales. Here are 12 useful tips to help you do just that.Read more...
If you've managed to sell a product to a customer, use this opporunity to present further attractive offers to the customer. The topic "behavioral targeting", a technique that uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that customers. Many advertisers believe that this technique can dramatically help to boost the conversion rate.
Behavioral targeting is probably currently the most discussed advertising strategy. However, it is not clear if it possible to derive some meaningful customers' preferences and future behavior out of the earlier purchasing history. Wrong adjustments – based upon the browsing history – can significantly decrease the conversion rate as well.Read more...
In eCommerce usability improvements usually have a huge impact on conversion rates. However, usability doesn't only mean better visual guide or better site hierarchy. It also means a better communication with potential customers using a professional, trustworthy design, delivering the right information at the right time and communicating with users instead of throwing ad-slogans at them.
In this article you'll learn what to consider when preparing a perfect landing page for your product, how to focus user's attention on the most important parts of your sites and also how you can use videos and user ratings to improve your conversion rates.Read more...
Sometimes small changes can have huge effects. Concerning conversion rates, which is the proportion of website visitors who submit their contact information or make a purchase, better Web design leads directly to greater revenue.
Most online store designers who want to optimize their conversion rates only concentrate on the “inner” part of the shopping process, the sales funnel. They focus on product pages, the shopping cart and check-out-process. This is good, but not necessarily sufficient. It is equally important that advertisements convert – just as the simple fact that users find the URL and that both (ads and URLs) perfectly fit the image conveyed by the landing page. Sound practices make for the most successful conversions.
There are thousands of tips and tricks for increasing conversion rates. There are various marketing techniques that aim at simplyfing the purchasing and the checkout processes. This article is the first part of our new 3-part-series "Optimizing Conversion Rates" that covers most important strategies and techniques that will help you boost your conversion rate. The second part will be published next week, and the last part will be published the week after that. The first article deals with "proper" advertising, building up trust and credibility and the handling of shipping costs.Read more...
Last week we presented 8 Useful Tips To Help Your Website Convert – we discussed various rules and guidelines from marketing, such as subliminal suggestion, prevention of choice paralysis, AIDA-principle, attention guide and the Gutenberg rule. The main idea was to help designers and developers create a design that would help the site to grow and become a success the financial point of view.
This article presents further principles and rules that will help your site convert. Among other things, we cover A/B testing, footnotes, testimonials, feature lists, the sign-up process and typography. You may be interesting in the following related posts:
As we see more and more businesses move their services online, and even more that begin their life on the Web, a greater need arises for websites that are designed and built to sell. A great-looking website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren't enough to sell the products or services on offer. For that, you need to introduce the element of marketing.
Research shows that objects and images you see around you can prime you for certain behaviors. For example, a study on children showed that after being shown a Santa Claus cap, they were more likely to share candy with others. The cap embodied the concept of sharing and giving in their minds, and exposure to it primed them for regarding sharing more positively. The same study also exposed kids to a “Toys ‘R’ Us” logo, which had the opposite effect of the Santa Claus cap, making them less likely to share their candy.
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