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Posts Tagged ‘User Experience’.

We are pleased to present below all posts tagged with ‘User Experience’.

A Roadmap To Building A Delightful Onboarding Experience For Mobile App Users

When launching an app, you need to spend a lot of time and resources to attract users. You can pull people into your app using a variety of means, including advertising, referral programs, public relations and content marketing. But when people finally download an app, they sometimes feel abandoned. You must clearly show users why they need your app.

A Complete Roadmap To Building A Delightful Onboarding Experience For Mobile App Users

Studies reveal that 90% of all downloaded apps are used only once and then eventually deleted by users. People often abandon apps because of a poorly designed interface or an overall negative experience. Instead of having their problem solved by the app, people get confused trying to wade through a jungle of screens, menus and buttons.

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Map Design: Redesigning Ekaterinburg’s Metro Map

A large metropolitan underground train network might as well be a teleportation device: People don’t care how it gets them from A to B, just that it does. In London, Paris and Moscow, the map of the metro does not show surface geography, because there is not much empty space on the sheet.

The Story Behind The Ekaterinburg Metro Map

Designing a city’s metro map is quite a challenging task, even when there is just one line. Last year, my colleague Pasha Omelekhin and I were thrilled to work on the redesign of the metro map for Ekaterinburg, Russia. We had fun (he designed, I directed). In this article, we’ll cover our design process. It’s going to be detailed, so, depending on your interests, this might be very boring or very exciting. Still, we’ve left out so much. We hope this helps in case you have to work on a similar project.

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Smart Responsive Design Patterns, Or When Off-Canvas Isn’t Good Enough

Design patterns often have a bad reputation. They are often considered to be quick, lazy, off-the-shelf solutions that are applied blindly without consideration of the context of a problem. Solutions such as the almighty off-canvas navigation, the floating label pattern or carousels for featured products are some of the prominent ones.

Smart Responsive Design Patterns, Or When Off-Canvas Isn't Good Enough

This article isn’t about these patterns, though. This article features some of the slightly more obscure design patterns, such as responsive car-builder interfaces, mega dropdown navigation, content grids, maps and charts, as well as responsive art direction. Please note that this article isn’t technical; it explores interesting UX patterns out in the wild, rather than code samples. Beware: You will not be able to unsee what you are about to see, and that’s probably a good thing.

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Factors In Selecting A Mobile Prototyping Tool

Years ago, a kid was trying to fashion a bow by cutting a twig with a knife. Upon seeing this struggle, his grandfather handed him a saw, saying, “Always use the right tool for the job!” As the kid in the story, I learned a valuable lesson in craftsmanship: When you’re picking a tool to solve a problem, there are many good tools, but some are better suited to the task than others!

Factors In Selecting A Mobile Prototyping Tool

In recent years, new prototyping tools have emerged, many for mobile design. The landscape is constantly changing, with some tools losing favor with UX designers (or UXers) and others taking their place. While this article will not serve as a complete paint-by-numbers manual for selecting a prototyping tool, we will discuss important factors that influence the selection process.

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Improve User Experience With Real-Time Features

Real-time technology delivers information to your users as it happens. But how does it help improve your product and align with your customers' expectations?

Improve Your User Experience with Real-Time

Only a few years ago words like WebSockets, low latency and real-time functionality were at the forefront of bleeding-edge development. Fast-forward a couple of years and this technology has become an integral part of many of our favourite apps: e.g. Facebook with its in-app notifications, or Uber with its real-time location tracking effect.

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Getting (Dis)Connected: Shallow Interaction Design For Deeper Human Experiences

Our objects are becoming increasingly connected. My watch is connected to my phone, which is connected to the speaker in my living room, which I can also connect (or not) to the speaker in my bedroom. When I go out to dinner with friends, we have to make a concerted effort to keep our handheld and wearable devices silenced or otherwise placed “in the background” of our social experience, so that we can focus on each other.

Getting (Dis)Connected: Shallow Interaction Design For Deeper Human Experiences

As our artifacts and everything around us become more connected, we run the risk as humans of becoming increasingly disconnected from each other — not in a tragic, dystopian kind of way per se, but in a real way that we need to take into consideration when designing for these experiences.

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Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce

What is the best UX pattern to display products on an e-commerce website: pagination, a “Load more” button or infinite scrolling? At Baymard Institute, we’ve conducted several year-long large-scale usability studies of more than 50+ leading e-commerce websites. We tested (among other things) these three design patterns for loading products, both on desktop and mobile.

Infitite Scrolling, Pagination and Load More Buttons

Pagination is still the most popular way to load new items on a website because it ships by default in almost every single e-commerce platform. However, our usability test sessions found “Load more” buttons combined with lazy-loading to be a superior implementation, resulting in a more seamless user experience. We found that infinite scrolling can be downright harmful to usability — in particular, for search results and on mobile. However, it’s not black and white, because the performance of each method varies according to the context of the page.

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Improving Reviews And Testimonials Using Science-Based Design

Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s overwhelming to read and digest it all, let alone to know which nuggets are gold and which are fool’s gold. For a designer or business owner or marketer, knowing who or what to listen to can be difficult.

Improving Reviews And Testimonials Using Science-Based Design

Here’s what I like to do: Find data! I like to find really smart researchers who are in the lab studying the topic du jour, interview them about their work, and then tell you all about it. Using the magic of science to improve how we solicit customers for feedback, testimonials or reviews can be a saving grace to those who would like to share happy customer reviews and remedy any lackluster experiences — in the best way possible, in fact: without sacrificing good UX or losing valuable customers.

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Combining UX Design And Psychology To Change User Behavior

Have you ever wondered why your users do not interact with your product the way you hope? Persuading people to perform a particular action, like signing up or buying a product, is a challenge in most industries, especially when you want that action to be performed repeatedly.

Combining UX Design And Psychology To Change User Behavior

As UX practitioners, we try to create the best conditions for users to complete their tasks, and yet even the most usable interface is sometimes not enough to engage users. Why is that? To understand the reasons behind what drives users to certain behaviors, we need to look at the psychology that underlies the process of initiating and performing a behavior.

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