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Posts Tagged ‘User Experience’.

We are pleased to present below all posts tagged with ‘User Experience’.

Getting (Dis)Connected: Shallow Interaction Design For Deeper Human Experiences

Our objects are becoming increasingly connected. My watch is connected to my phone, which is connected to the speaker in my living room, which I can also connect (or not) to the speaker in my bedroom. When I go out to dinner with friends, we have to make a concerted effort to keep our handheld and wearable devices silenced or otherwise placed “in the background” of our social experience, so that we can focus on each other.

Getting (Dis)Connected: Shallow Interaction Design For Deeper Human Experiences

As our artifacts and everything around us become more connected, we run the risk as humans of becoming increasingly disconnected from each other — not in a tragic, dystopian kind of way per se, but in a real way that we need to take into consideration when designing for these experiences.

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Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce

What is the best UX pattern to display products on an e-commerce website: pagination, a “Load more” button or infinite scrolling? At Baymard Institute, we’ve conducted several year-long large-scale usability studies of more than 50+ leading e-commerce websites. We tested (among other things) these three design patterns for loading products, both on desktop and mobile.

Infitite Scrolling, Pagination and Load More Buttons

Pagination is still the most popular way to load new items on a website because it ships by default in almost every single e-commerce platform. However, our usability test sessions found “Load more” buttons combined with lazy-loading to be a superior implementation, resulting in a more seamless user experience. We found that infinite scrolling can be downright harmful to usability — in particular, for search results and on mobile. However, it’s not black and white, because the performance of each method varies according to the context of the page.

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Improving Reviews And Testimonials Using Science-Based Design

Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s overwhelming to read and digest it all, let alone to know which nuggets are gold and which are fool’s gold. For a designer or business owner or marketer, knowing who or what to listen to can be difficult.

Improving Reviews And Testimonials Using Science-Based Design

Here’s what I like to do: Find data! I like to find really smart researchers who are in the lab studying the topic du jour, interview them about their work, and then tell you all about it. Using the magic of science to improve how we solicit customers for feedback, testimonials or reviews can be a saving grace to those who would like to share happy customer reviews and remedy any lackluster experiences — in the best way possible, in fact: without sacrificing good UX or losing valuable customers.

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Combining UX Design And Psychology To Change User Behavior

Have you ever wondered why your users do not interact with your product the way you hope? Persuading people to perform a particular action, like signing up or buying a product, is a challenge in most industries, especially when you want that action to be performed repeatedly.

Combining UX Design And Psychology To Change User Behavior

As UX practitioners, we try to create the best conditions for users to complete their tasks, and yet even the most usable interface is sometimes not enough to engage users. Why is that? To understand the reasons behind what drives users to certain behaviors, we need to look at the psychology that underlies the process of initiating and performing a behavior.

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Lessons Learned In Big App Development, A Hawaiian Airlines Case Study

Having spent over two years making it, we just pressed the “Ship” button on the new Hawaiian Airlines website. It has been the biggest project of my career, and I’ve worked with the most talented team I’ve ever worked with.

Lessons Learned In Big App Development

Everything was rebuilt from the ground up: hardware, features, back-end APIs, front end, and UX and design. It was a rollercoaster ride like no other, but we have prevailed and built what I believe to be one of the best airline-booking experiences on the web. Yes, humble, I know!

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A Guide To Simple And Painless Mobile User Testing

The incredible growth of mobile and the proliferation of mobile devices has made the UX designer’s job more challenging and interesting. It also means that user-testing mobile apps and websites is an essential component of the UX toolkit.

A Guide To Simple And Painless Mobile User Testing

But unlike the desktop environment, no out-of-the-box software packages such as Silverback or Camtasia are specifically designed to record mobile usability tests. Even if you’re not developing a mobile app, chances are that a large proportion of your website traffic is coming from mobile. Running regular mobile usability tests is the only way to gauge how well this channel is working for your customers.

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Designing Healthcare Apps With Delight

Apps and devices designed to improve people’s health are becoming more pervasive. I serve as VP, Director of User Experience, in the New York office of a global agency with both healthcare and consumer clients. During my 13 years of working in the healthcare space I have never before had such a rich opportunity to directly affect health behavior.

Designing Healthcare Apps With Delight

In this article I’ll guide you through best practices when designing consumer-facing healthcare apps. (We’re not covering medical devices that need to be approved by authorities.) We’ll explore how to plan and conduct research, design moments of delight, integrate data from third-party devices and develop a messaging matrix. We’ll also look at examples of apps live in the wild that have been designed for delight at every moment of interaction.

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The State Of Airline Websites 2015: Lessons Learned

With this article, we start exploring various industries and study the current state of front-end, UX and performance of relatively complex websites. First up are airline websites. Some sections of the article were written by the editorial team. We'd love to hear your flights booking experience in the comments to this article! — Ed.

Zurich Air prompt a little pop-up if they assume that you are about to abandon the purchase.

From my home in Phoenix, Arizona, the entire world is only a few clicks away. I’ve booked flights to St. Louis, San Francisco, Honolulu, New York, London, Melbourne, Entebbe and beyond. Sometimes I’ll land in one location, travel around and leave from another. Sometimes I’ll switch or cancel a flight, and sometimes the weather does that for me. Regardless, I always get to where I want to go, and fantastic technology is in place to help me every step of the way.

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Why Performance Matters, Part 2: Perception Management

Time can be analyzed from two different points: objective and psychological. When we talk about time that can be measured with a stopwatch, we’re talking about objective time, or clock time. Objective time, though, is usually different from how users perceive time while waiting for or interacting with a website or app.

Why Performance Matters, Part 2: Perception Management

When we talk about the user’s perception of time, we mean psychological time, or brain time. This time is of interest to psychologists, neuroscientists and odd individuals like me. Objective time is dealt with by technical means, and those means have limits — whether financial, technical or otherwise — that become insurmountable at some point.

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