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Posts Tagged ‘User Research’.

We are pleased to present below all posts tagged with ‘User Research’.

The Art Of The Intercept: Moving Beyond “Would You Like To Take A Survey?”

Maxwell is a researcher at a design firm that is working on a mobile payment app. He wants to learn more about how users currently interact with point-of-sale terminals. Maxwell contacts a local grocery store to coordinate times to observe customers as they are checking out. He then asks every fifth customer who checks out to complete a brief survey. Maxwell is engaging in intercepts as part of his recruitment of research participants.

The Art Of The Intercept: Moving Beyond “Would You Like To Take A Survey?”

We often want information on what users and potential users of our designs think and how they behave in the context of where they will use our design. For example, if you are designing a new interface for an ATM, you would benefit from understanding how current users engage with ATMs in the context of spaces where ATMs are located. Intercepts allow you to engage users in a variety of settings to collect data to inform your design. It sounds simple, but there is a right way to ask people to stop and participate in a study. This article shares a method to design and carry out effective intercepts as part of your user research.

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Designing Healthcare Apps With Delight

Apps and devices designed to improve people’s health are becoming more pervasive. I serve as VP, Director of User Experience, in the New York office of a global agency with both healthcare and consumer clients. During my 13 years of working in the healthcare space I have never before had such a rich opportunity to directly affect health behavior.

Designing Healthcare Apps With Delight

In this article I’ll guide you through best practices when designing consumer-facing healthcare apps. (We’re not covering medical devices that need to be approved by authorities.) We’ll explore how to plan and conduct research, design moments of delight, integrate data from third-party devices and develop a messaging matrix. We’ll also look at examples of apps live in the wild that have been designed for delight at every moment of interaction.

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How Copywriting Can Benefit From User Research

I’ve often heard there are four stages along the road to competence: unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence. Most of us begin our careers “unconsciously incompetent,” or unaware of how much we don’t know.

User Research In Copywriting

I’ll never forget the first time I moved from unconscious to conscious incompetence. I was working as an office manager at a small software company, and having been impressed by my writing skills, the director of sales and marketing asked me to throw together a press release, welcoming the new CEO.

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How To Moderate Effectively In Usability Research

As UX professionals, we know the value of conducting usability research. But UX research initiatives — even when designed well — are not perfect. A lab study to test a website, for example, would never perfectly capture a user’s actual behavior in the wild. This is because, inevitably, the research protocol itself will influence the findings.

The Importance Of Moderating Effectively In Usability Research

A lab environment can never replicate the natural environment of the participant, and the mere presence of a research facilitator or moderator creates a dimension of artificiality that can thwart the research goals. They must not only facilitate sessions in such a way that the research goals are achieved, but also balance two challenges that are constantly at odds with each other: keeping the participant within the scope of the study, while allowing the participant to be in the driver’s seat in order to make the experience as realistic as possible.

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Considerations When Conducting User Research In Other Countries: A Brazilian Case Study

Following a recent economic windfall, Brazilians are faced with more choices of how to spend their money. This provides a situation for good UX to make a huge impact and sway customers to buy new products or services. Companies inside and outside Brazil are interested in capturing a part of this new market.

Considerations When Conducting User Research In Other Countries: A Brazilian Case Study

My company, Blink UX, had the opportunity to conduct in-home user interviews in São Paulo on behalf of a Brazilian real estate company called Zap Imóveis. This project provided me with invaluable insider knowledge on how to best conduct in-home user interviews in Brazil and, more broadly, how to conduct field research in foreign countries using the same underlying principles.

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Designing For Smartwatches And Wearables To Enhance Real-Life Experience

Imagine two futures of mobile technology: in one, we are distracted away from our real-world experiences, increasingly focused on technology and missing out on what is going on around us; in the other, technology enhances our life experiences by providing a needed boost at just the right time.

Designing For Smartwatches And Wearables To Enhance Real-Life Experience

The first reality is with us already. When was the last time you enjoyed a meal with friends without it being interrupted by people paying attention to their smartphones instead of you? How many times have you had to watch out for pedestrians who are walking with their faces buried in a device, oblivious to their surroundings?

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Designing For The Elderly: Ways Older People Use Digital Technology Differently

If you work in the tech industry, it’s easy to forget that older people exist. Most tech workers are really young, so it’s easy to see why most technology is designed for young people. But consider this: By 2030, around 19% of people in the US will be over 65. Doesn’t sound like a lot? Well it happens to be about the same number of people in the US who own an iPhone today. Which of these two groups do you think Silicon Valley spends more time thinking about?

Designing For The Elderly: Ways Older People Use Digital Technology Differently

This seems unfortunate when you consider all of the things technology has to offer older people. A great example is Speaking Exchange, an initiative that connects retirees in the US with kids who are learning English in Brazil.

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All You Need To Know About Customer Journey Mapping

“Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve, with their purpose remaining the same: to entertain, to share common experiences, to teach and to pass on traditions.”

All You Need To Know About Customer Journey Mapping

Francisco Inchauste wrote those words on this website back in 2010. His post is just one of many on this website that talk about the power of storytelling to engage users. But storytelling is not just a tool to engage users. It is also a powerful way to teach organizations more about their customers.

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Don’t Get Lost In Translation: How To Conduct Website Localization

A common mistake with localized websites is considering the translated content to be just another version of the pages in the original language. Translation isn’t everything. Of course, for the user it’s all about the content: Is the content relevant and understandable and in line with the user’s cultural context?

Don't Get Lost In Translation: How To Conduct Website Localization

From a commercial point of view, when you decide to create and maintain a multilingual website, you have to consider many more points than just translation. We’ll explore some of the issues to think about when localizing a website.

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